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"One Brand's Ambition" -- New American Luxury

"One Brand's Ambition" -- New American Luxury

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Published by lmryan129

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Published by: lmryan129 on Jul 27, 2012
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07/27/2012

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New AmericAN Luxury
 /
 
jan + FEB + march 2012
074
 
 /
iDeNTiTy
Kevin Schopfer has had the good fortune
to be branded an authority in the design world. Henot only owns and operates Schopfer Associates,a highly regarded architecture, planning, andinterior-design rm, but he has also dipped hisngers into countless other aspects of design, building businesses that range from a dry-cleaning hanger enterprise to his new, high-end yacht-design company, Schopfer Yachts.“My approach to branding has more to do with the products I’m offering than the individ-ual companies themselves,” Schopfer says. “Look at Ralph Lauren and how many different busi-nesses he has under his brand—it’s really justone company with many different divisions.”Over the course of his 40-year career, Schopferhas created a brand that includes more than sixdifferent design companies under its umbrella.Each business began as a hobby—Schopferspends his free time exploring his curiosity of all things design. “They all fall under the realmof design, which is a natural extension of archi-tecture,” he says.Schopfer began his foray into entrepreneur-ship while studying architecture at SyracuseUniversity. His rst business was a design com-pany called Usque Designs Ltd., which produceda unique plexiglass calendar with a designso distinctive, it was sold exclusively at theMuseum of Modern Art store. In 1978 Schopfercofounded Boston-based rm Ahearn Schopfer Associates, which later transitioned into hisindependent rm in 2010. He also cofoundedimport/export design company Plus DesignsInternational, as well as hanger-design rm HHHolding Company.One of Schopfer’s greatest successes wasMarsnext.com, an Internet space-commercecommunity he founded in 2000 that went on toreceive a Golden Web Award in 2001. “I placedthe most emphasis on marketing Marsnext. We went after publications like
WIRED
magazine because it was a very specialized company thatneeded niche marketing,” he says.Schopfer explains, “I think it’s great to beinvolved with many different companies, each
e. keViN ScHoPFer
rEliEs onan advEnturous approach togEt his EclEctic dEsignvEnturEs oFF thE ground
one brand's
 AMBITION
TimeLiNe oFScHoPFer'S brANDS1969 
B
Schoper ounds Usque,whose products are exclusivelysold at the Museum o ModernArt’s design store
1970 
B
Begins designing lights orGeorge Kovacs, a renownedcontemporary designer; thepartnership lasts 20 years
1978 
B
Coounds architecture andinteriors frm Ahearn SchoperAssociates
1985 
B
Founds Plus Designs Interna-tional, an import/export designcompany, with William Sidel
1987 
B
Forms HH Holding Company,a hanger company or drycleaners
2000 
B
Founds Marsnext.com, anInternet community centeredaround the inevitability ospace commerce
2008 
B
Schoper is hired to design theInternational UFO Museum andResearch Center in Roswell, NM
B
Schoper Yachts is ounded
2009 
B
Schoper designs a “demon-stration” oating city or NewOrleans
2010 
B
Schoper Associates LLC isormed
B
Designs “demonstration”oating cities or Boston andHaiti
2011 
B
Schoper serves as a key-note speaker at the designEXconvention in Australia, wherehe speaks about virtual cities,oating cities, and yachts
worDS
Lisa Ryan
reNDeriNGS
Tangram 3DStangram3ds.com
PorTrAiT
Matthew Guillorymattgphoto.com
brANDS
Schoper Associates LLCSchoper YachtsMarsnext.comPlus Designs InternationalHH Holding CompanyUsque Designs Ltd.
PAreNT comPANy
Schoper Associates LLC160 Commonwealth Ave.Boston, MA 02116617 262 1410schoperassociates.com
 
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