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Barringer e3 Ppt 02

Barringer e3 Ppt 02

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Published by Fahad Nadeem

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Published by: Fahad Nadeem on Jul 27, 2012
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11/04/2012

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©2010 Pearson Education
2-1
Chapter 2
RecognizingOpportunities andGenerating Ideas
Bruce R. BarringerR. Duane Ireland
 
©2010 Pearson Education
3-2
Chapter Objectives
1 of 3
1.
Explain why it’s important to start a new firm whenits ―window of opportunity‖ is open.
 2.Explain the difference between an opportunity andan idea.3.Describe the three general approaches entrepreneursuse to identify opportunities.4.Identify the four environmental trends that are mostinstrumental in creating business opportunities.5.List the personal characteristics that make somepeople better at recognizing business opportunitiesthan others.
 
©2010 Pearson Education
2-3
Chapter Objectives
2 of 2
6.Identify the five steps in the creative process.7.Describe the purpose of brainstorming and its useas an idea generator.8.Describe how to use library and Internet research togenerate new business ideas.9.Explain the purpose of maintaining an idea bank.10.Describe three steps for protecting ideas from beinglost or stolen.

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