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Latest Jet Airways Ppt(1)

Latest Jet Airways Ppt(1)

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Published by Sagar Nevatia

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Published by: Sagar Nevatia on Jul 28, 2012
Copyright:Attribution Non-commercial

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11/28/2013

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SUBMITTED BY :SAGAR NEVATIA – 32NIMAY PATEL – 40VARUN RUPANIHIMANSHU RANEMANISH PALARIA
 
India's third largest airline.India's third largest airline.
1 April 1992 Naresh Goyal took advantage1 April 1992 Naresh Goyal took advantageof Open Skies Policy of the Government of of Open Skies Policy of the Government of India and set up Jet AirwaysIndia and set up Jet Airways
Operates JetLite (formaly Air Sahara) andOperates JetLite (formaly Air Sahara) and Jet Airways Connect are low cost airlines. Jet Airways Connect are low cost airlines.
It boasts a market share of about 29 percent.It boasts a market share of about 29 percent.
 Jet operates 84 AIRCRAFTS including of  Jet operates 84 AIRCRAFTS including of Boeing 737 jets and ATR72 turboprops.Boeing 737 jets and ATR72 turboprops.
It carries about seven million passengers aIt carries about seven million passengers ayear.year.
International – First class , Business class ,International – First class , Business class ,Economy classEconomy class
 
7 P’s7 P’s
MARKETING MIX OF JETAIRWAYS
 
 Jet Good Life
- masterpiece by the M.F.Hussain.- contests2win.com
 Jet Elite Surprises
Platinum & Business Card for its JetPrivilege members
 
Cannes Calling Contest.
1. PROMOTION
Shahrukh Khan TVC
Affiliate Marketing
Outdoor media
-Rs12 crore a year-Three-dimensional billboard.-Removed a row of seats
 JetPrivilege & JPMiles
Cannes Calling'
 

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