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•Internet Boosts National Newspapers Most•Republicans Tuning Out Overseas News•Newspapers – the Relaxing Medium•Media Credibility Unchanged•Wireless News Audience – 7%
 NEWS
Release
1615 L St., N.W., Suite 700Washington, D.C. 20036 Tel (202) 419-4350Fax (202) 419-4399
FOR RELEASE: SUNDAY, JULY 30, 2006, 4:00 PM
Maturing Internet News Audience – Broader Than DeepONLINE PAPERS MODESTLY BOOST NEWSPAPER READERSHIP
Pew Research Center Biennial News Consumption Survey
FOR FURTHER INFORMATION CONTACT 
:Andrew Kohut, DirectorCarroll Doherty and Michael Dimock, Associate DirectorsScott Keeter, Director of Survey ResearchPew Research Center for The People & The Press202/419-4350http://www.people-press.org
 
2006 PEW RESEARCH CENTER FOR THE PEOPLE & THE PRESSNEWS CONSUMPTION AND BELIEVABILITY STUDY
TABLE OF CONTENTS
OVERVIEW.................................................................1SECTION 1: WATCHING, READING AND LISTENING TO THE NEWS ..............8SECTION 2: THE CHALLENGE FOR NEWSPAPERS..............................19SECTION 3: ATTITUDES TOWARD THE NEWS.................................34SECTION 4: AUDIENCE SEGMENTS ..........................................39SECTION 5: MEDIA CREDIBILITY............................................46SECTION 6: OTHER FINDINGS................................................50DEMOGRAPHIC TABLES....................................................55SURVEY METHODOLOGY...................................................72QUESTIONNAIRES..........................................................74
 
The Changing News Landscape
199319962000200220042006
 Regularly watch...
%%%%%%Local TV news776556575954Cable TV news–––333834Nightly network news604230323428Network morning news––20222223
 Listened/read yesterday
 ...
Radio47* 4443414036Newspaper58* 5047414240Online news threeor more days per week–2^23252931
* From 1994 ^ From 1995
Maturing Internet News Audience – Broader Than DeepONLINE PAPERS MODESTLY BOOST NEWSPAPER READERSHIP
A decade ago, just one-in-fifty Americans got the news with some regularity from what wasthen a brand new source – the internet. Today, nearly one-in-three regularly get news online.But the growth of the online news audience has slowed considerably since 2000, particularly amongthe very young, who are now somewhat less likely to go online for news than are people in their 40s.For the most part, online news has evolved as a supplemental source that is used along withtraditional news media outlets. It is valued most for headlines and convenience, not detailed, in-depth reporting.Broadcast news outlets continue tostruggle – over the last two years alone, theaudiences for nightly network, local TVnews and radio news have all slipped. Evenso, the recent trends in news consumptionare relatively stable when compared to the1990s when TV news in particular wassuffering losses of far greater magnitude.Similarly, the latest Pew newsconsumption survey finds that newspapers,which also have seen their audience declinesignificantly, are now stemming furtherlosses with the help of their online editions.However, the discrete online-only newspaper audience isquite modest in size.Four-in-ten Americans say they read a newspaperyesterday, with 6% reading a newspaper online – 4% readboth a print and online newspaper, while 2% read it onlyonline. In addition, 3% say they read something on a local ornational newspaper website yesterday. As a result, even thehighest estimate of daily newspaper readership – 43% forboth print and online readers – is still well below the numberreading a print newspaper on a typical day 10 years ago(50%).
Newspaper Websites
%
Read Newspaper Yesterday*40 
Print only34Both print and web4Web only2
Additional web readers**343
*“Did you get a chance to read a dailynewspaper yesterday, or not?”** Online news users asked if they “readanything on a newspaper’s website.”
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