Welcome to this issue Snapshot.Content with convenience. It’s our calling card and our commitment to you.
We’re here to serve and to help you become moresuccessful. One way we do that is by making it EASYto consume and share the latest, greatest contentcovering what’s new and what’s working to grow yourbusiness using integrated marketing andcommunications.That’s why we’re offering the latest issue of .BIZBuilder Magazine in manageable bites. Whether you’rea reader, partner, contributor or even advertiser, wethink you’ll ﬁnd our issue preview “Snapshot” to be aquick and engaging way to consume and share thecontent we bring together for the thousands ofmembers of our growing communityIn this edition, we explore two timely billion-dollartopics—both of which are widely misunderstood: TheOlympics & Branding. Exclusive features range from aninterview with GE’s Olympic Sponsor President PeterFoss and an article by UTA’s Laurence Vincentrevealing Hollywood’s branding secrets, to a list of Topbrands on Twitter and a “How-to Branding Guide” forbusiness.Enjoy! And share!!
.BIZ Builder Vol. I, Issue 2JULY/AUGUST 2012
Chief Creative Officer / Designer
BIZ Channel Partners
•Critical Now: From Critical Mention•Social Video: From Latergy•Digital Visibility: FromZog Digital•PR ROI: FromPRIME Research
•IR Therefore I Am
- Gene Marbach
•Social Media Zone &
.BIZ Blog Contributors
•Marco Bertini, London BusinessSchool•Mark de Rond•Christina Houghton,Siegel+Gale•Michele Adelson,The PhelpsGroup•Laurence Vincent,UTA•Joey Sargent,BrandSprout
•Donetta Allen:Hunter PR
•Mark Brock,Wray Ward
222 East 34th Street Suite 1201New York, NY 10016
View our Media & Sales Kit