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.BIZBUILDER
BUILDING YOUR BUSINESS WITH INTEGRATED MARKETING COMMUNICATIONS
In This Issue:
Corporate Branding FAQ: Yes, There Is More to It Than You Think What Can Olympic Teams Teach Business Leaders?
July/Aug 2012
Olympic Gold - GE Grows ItsGlobal Brand as London2012 Olympics Sponsor
THE OLYMPIC BRANDING GAMES - GOING FOR GOLD?
Branding Issue
 
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Welcome to this issue Snapshot.Content with convenience. It’s our calling card and our commitment to you.
We’re here to serve and to help you become moresuccessful. One way we do that is by making it EASYto consume and share the latest, greatest contentcovering what’s new and what’s working to grow yourbusiness using integrated marketing andcommunications.That’s why we’re offering the latest issue of .BIZBuilder Magazine in manageable bites. Whether you’rea reader, partner, contributor or even advertiser, wethink you’ll find our issue preview “Snapshot” to be aquick and engaging way to consume and share thecontent we bring together for the thousands ofmembers of our growing communityIn this edition, we explore two timely billion-dollartopics—both of which are widely misunderstood: TheOlympics & Branding. Exclusive features range from aninterview with GE’s Olympic Sponsor President PeterFoss and an article by UTA’s Laurence Vincentrevealing Hollywood’s branding secrets, to a list of Topbrands on Twitter and a “How-to Branding Guide” forbusiness.Enjoy! And share!!
.BIZ Builder Vol. I, Issue 2JULY/AUGUST 2012
Published by:
CommPRO.biz
Editor-In-Chief 
Brian Pittman
Chief Creative Officer / Designer 
Todd Fabacher 
Publisher 
Fay Shapiro
Chief Strategist
Bruce Merchant
Contributors
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BIZ Channel Partners
•Critical Now: From Critical Mention•Social Video: From Latergy•Digital Visibility: FromZog Digital•PR ROI: FromPRIME Research
.BIZ Bloggers
•IR Therefore I Am
- Gene Marbach
•Social Media Zone &
 
The Pulse
- VickiFlaugher 
.BIZ Blog Contributors
•Marco Bertini, London BusinessSchool•Mark de Rond•Christina Houghton,Siegel+Gale•Michele Adelson,The PhelpsGroup•Laurence Vincent,UTA•Joey Sargent,BrandSprout
•Donetta Allen:Hunter PR
•Mark Brock,Wray Ward
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