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Indicus Methodology

Indicus Methodology

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Published by Indicus Analytics
The Methodology used by Indicus in Indicus Premium Data estimation
The Methodology used by Indicus in Indicus Premium Data estimation

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Published by: Indicus Analytics on Jan 12, 2009
Copyright:Attribution Non-commercial


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I want to knowconsumer characteristicsat a granular levelI want to identifypotential markets
Reliable data on India
How much do peopleearn, spend and save?Where do my products fit?
Millions of data points, across thousands of cities,districts, and rural marketsOn every aspect of human activity and consumer marketsUsing expertise developed inlong term partnerships with researchers at Cambridge .Andendorsed by rigorous practitioners such as RBI, Finan .
The Edifice
Over 20 years time seriesNational Sample Surveys, NDSSPI,NFHS, Proprietary surveys, EconomicSurvey of India, ASI, Others
Over 20 years time seriesReserve bank of India, Census of India, CentralStatistical Organization, Ministry of Finance,ASI, SSI commission,
Proprietary data sets
Identify at a sub-district level
Distribution of assets, incomes, expenditures and savingsKey
– capital flows, infrastructure, and human capitalMacro-economic conditions
Based on latest datareleases of CSO,Registrar General of India and others
Proprietary Estimation Model
 S  am pl   e s e p e s en t  i  n g ov emi  l  l  i   on o u s e ol   d  s

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