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Table Of Contents

The value of developing a strategic communication plan
How was this model created and how does it work?
How to Develop Your Own Strategic Communication Plan
Organizational Goals and Communication Objectives: Defining Success
Situation Analysis: Organizational Background
Situation Analysis: External or Public Environment
Audiences and Messages
Strategies and Tactics
Evaluation of Ideas for Strategies and Tactics
Implementation Budget
Timing
Timeline
Implement the Plan!
Evaluate the Plan
How to Plan and Facilitate Meetings
Preparation
Meeting Facilitation
Follow-Up
Meeting Checklist
How to Facilitate a Creative Brainstorm
How to Facilitate a Focus Group
Sample Communication Plans — Four Approaches
Eye Disease Education Program For People with Diabetes
Wisconsin Environmental Education Board
Heart Health Partnership
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Strategic Communications Planning Handbook

Strategic Communications Planning Handbook

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Published by sava olga

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Published by: sava olga on Jul 29, 2012
Copyright:Attribution Non-commercial

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01/08/2013

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