Search Engine Optimization: Background Knowledge & Basic Tips
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Abstract on SEO whitepaper
The “SEO white paper” summarizes the SEO technology including its history, future of SEO,Key points of SEO that improves rankings as well the SEO practices that hurt rankings andother useful information.
What is SEO?
Nowadays the internet has become an effective new media for businesses and consumersalike. It is playing a major role in all walks of life like paying bills, online shopping, internetbanking and more. The business vendors are also depending on the internet to increasesales, increase visibility and brand themselves like never before. People have made theironline presence through websites. As the internet grew in the mid- nineties, people grewmore and more dependent on search engines as a way to access the vast amount of information available. The search engines, for their part, were battling it out amongst oneanother to have the largest databases and to provide the most relevant search results forany query.To cut a long story short, despite being a relative late-comer to the internet, Google was themost effective at providing quality results and so became the search engine of choice forover 60% of the internet population.
To display relevant results from its database, search engines follow an algorithm based oncontent links and other factors. To tell search engines that a particular keyword is relevantto a particular industry, webmasters aim to make their sites to be search engine friendlywith some of their algorithmic factors. As this practice developed it became known as “SEO”.
SEO abbreviates as “Search Engine Optimization”. The name itself reveals that it’s atechnology useful for search engines. SEO is the process of bringing high rankings forkeywords in the major search engines.
There is virtually no coding in the traditional sense involved in SEO. It is mostly aboutfollowing some search engine friendly techniques to make search engines understand whata particular site is about.
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