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Coca-cola Project report by B.C. Choudhary a pgdm student

Coca-cola Project report by B.C. Choudhary a pgdm student



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Published by B.C.Choudhary
summer trainig report on marketing strategy and sales promotion technique of coca-cola for rural retailers in market of jaipur region.
summer trainig report on marketing strategy and sales promotion technique of coca-cola for rural retailers in market of jaipur region.

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Published by: B.C.Choudhary on Jan 12, 2009
Copyright:Attribution Non-commercial


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INTRODUCTIONThis project is made on the project title is
MarketingStrategy of Coca-Cola for Rural Marketof JAIPUR Region an analysis &prognosis
The purpose of this project is to know about the
Consumptionof soft drinks has increased tremendously inIndia. Every age of group like it, now days itbecome a household necessary item.In field of marketing many kind of surveys areconducted by Coca-Cola team time to time.This is end & last feedback for any kind of organization.By the specific survey, which was conductedby Coca-Cola organization want to knowabout the right picture of market of rural jaipur region? This work study provides
extensive information about the position of company’s brand in rural jaipur.
Every person who drinks a coca-cola enjoy moment of refreshment and sharesan experience that millions of others have savored. All of those individualexperience combined have created a worldwide phenomenon – a truly global brand. The Coca-Cola company, nursing the global community with the worldlargest selling soft drinks since 1886, returned to India in 1993 after a grape of 16 years giving a new thumbs up to Indian soft drink market. In the same year ,the company took our ownership of the nations top soft drink market brands & bottling market. No wonder our brands assumed an iconic status in mind of consumers. Coca-Cola serves in india some recalled brands across the worldincluding name such as Coca-Cola, diet coke, Sprite, Fanta, Thums-up, Limca,Maaza & Kinely (packaged drinking water).The biz.system of coca-cola in India directly employs apporxmatly 6,000 people, & indirectly creats employment for many more related industries throwour wash procurement , supply and distribution system.The vast Indian operations comprise 25 company owned bottling operations &24 franchise –owned bottling operations . the apart a network of contract packersalso mfg. a range of the product for company. On the distribution front ,10 tonetrucks, open-bay three wheelers that can navigate the narrow alleyways of Indiancities, ensure that our product available in each corner of the country.The coca cola is reasponsible for the mfg. distrubtion & sales of product acrossthe country.A career in coca-cola is truly one kind of experience. Come @ Coca-Cola andtaste the life \. It is with enjoyment.

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AkashKatarePatil added this note
I thank you as a friend for this project and god bless you man...its so important for me for my marketing of coca cola project...(y) B-)
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Abdul Azim Qureshi added this note
i am doind the project on soft drinnks in rural marketing, can you give me the project guide lines on this project.
Mokshit Gandhi liked this
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Subhasish Champatisingh added this note
plz send me this report to my email.id subhasishchampatisinghpapu@gmail.com

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