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Coca-cola Project report by B.C. Choudhary a pgdm student

Coca-cola Project report by B.C. Choudhary a pgdm student

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Published by B.C.Choudhary
summer trainig report on marketing strategy and sales promotion technique of coca-cola for rural retailers in market of jaipur region.
summer trainig report on marketing strategy and sales promotion technique of coca-cola for rural retailers in market of jaipur region.

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Published by: B.C.Choudhary on Jan 12, 2009
Copyright:Attribution Non-commercial

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11/26/2014

 
 
INTRODUCTIONThis project is made on the project title is
“ 
MarketingStrategy of Coca-Cola for Rural Marketof JAIPUR Region an analysis &prognosis
”.
The purpose of this project is to know about the
Consumptionof soft drinks has increased tremendously inIndia. Every age of group like it, now days itbecome a household necessary item.In field of marketing many kind of surveys areconducted by Coca-Cola team time to time.This is end & last feedback for any kind of organization.By the specific survey, which was conductedby Coca-Cola organization want to knowabout the right picture of market of rural jaipur region? This work study provides
 
 
extensive information about the position of company’s brand in rural jaipur.
 
2
 
 
CHAPTER 2
OVERVIEW ABOUT
COCA-COLA
Every person who drinks a coca-cola enjoy moment of refreshment and sharesan experience that millions of others have savored. All of those individualexperience combined have created a worldwide phenomenon – a truly global brand. The Coca-Cola company, nursing the global community with the worldlargest selling soft drinks since 1886, returned to India in 1993 after a grape of 16 years giving a new thumbs up to Indian soft drink market. In the same year ,the company took our ownership of the nations top soft drink market brands & bottling market. No wonder our brands assumed an iconic status in mind of consumers. Coca-Cola serves in india some recalled brands across the worldincluding name such as Coca-Cola, diet coke, Sprite, Fanta, Thums-up, Limca,Maaza & Kinely (packaged drinking water).The biz.system of coca-cola in India directly employs apporxmatly 6,000 people, & indirectly creats employment for many more related industries throwour wash procurement , supply and distribution system.The vast Indian operations comprise 25 company owned bottling operations &24 franchise –owned bottling operations . the apart a network of contract packersalso mfg. a range of the product for company. On the distribution front ,10 tonetrucks, open-bay three wheelers that can navigate the narrow alleyways of Indiancities, ensure that our product available in each corner of the country.The coca cola is reasponsible for the mfg. distrubtion & sales of product acrossthe country.A career in coca-cola is truly one kind of experience. Come @ Coca-Cola andtaste the life \. It is with enjoyment.
3

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AkashKatarePatil added this note
I thank you as a friend for this project and god bless you man...its so important for me for my marketing of coca cola project...(y) B-)
AkashKatarePatil liked this
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Abdul Azim Qureshi added this note
i am doind the project on soft drinnks in rural marketing, can you give me the project guide lines on this project.
Mokshit Gandhi liked this
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Subhasish Champatisingh added this note
plz send me this report to my email.id subhasishchampatisinghpapu@gmail.com

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