How To Out Smart Your Competitors Who Have Deep Pockets ForAdvertising.
Are you competing with a company that has a much biggeradvertising budget then you do? Do you frequently pick upnewspapers, publication or trade magazine and see their advertisingstaring back at you? Anyone with a big advertising budget can spenda lot of money to buy a lot of ink.The good news is you can strategically invest small amounts of money to generate much more effective ads that immediately drivepaying customers into your front door.Many of your competitors want to have their ads appear on specificpages throughout the year. As a result they reserve print ad spacewell in advance of the actual publication dates. Better yet, theyreserve these pages based on advertising dollars they submitted inadvertising budgets to their bosses late last year. Thankfully, bosseslove nothing better than to cut advertising budgets once, twice,even three times each year. They just can’t help themselves- -whichis good news for you.Your competitors plus all other advertisers are occasionally forcedto cancel their ads just days before the publication goes to press.The good news for you is that trade publications won’t allow bigblank pages to be included in their printed issues.Now that you know this inside secret you need to identify the twoor three publications you want your ads to run in this year and next.Then call their sales representatives and ask to take them to lunch.Trust me magazine and newspaper sales representatives are rarelyinvited for a free lunch.Make it clear that you’re not currently in a position to be a regularadvertiser but that you an idea that can help them. Explain that you
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