CONTACT: Rafat Ali,firstname.lastname@example.org, Twitter: @rafatSKIFT Factsheet
-- Skift is a travel intelligence media company that offers news, insight, data, tools andservices to the travel industry and the very large community of business travelers whoseek expert advice to help make smart decisions about travel. -- At $2 trillion GDP a year and 100 million jobs, travel -- made up of tourism, hospitality,and transport -- is one of the world's largest industries and the largest employer. While digital has disrupteddistribution and information systems, no information and intelligence brand has emerged that matches theindustry's size with its digital potential. Skift will be that brand. -- Skift hopes to redefine a new generation of data & information heavy media companies, built to break outof the vertical media ghettos and scale. -- First phase starts with a news/info/data site for the travel industry, and then will add a consumer siteaimed at business travelers; from news/info for the industry to news-you-can-use for active travelers. -- paidContent and its parent company ContentNext helped define the digital media industry as it exists now,and also set an early template for blog-media and information companies to model on and evolve in their own ways. -- Skift is of a new breed of media company, a crossover media+information company that will build abusiness spanning the professional as well as the consumer side (business traveler in Skift’s case). Theclosest parallel is Politico, designed to appeal to insiders as well as a large consumer base. -- Skift brings together the founders’ worldview on how broadly we look at travel, as a result of our professional and personal experiences.
For us, travel begins when you leave home
. Travel touchesevery major sector worldwide, be it local development, state and national policy, economic development,foreign policy and international relations, and sectors such as energy, design, advertising/branding etc.Skift’s media vision reflects that. --
: Travel is now inherently digital and social. How do you build tools and services that allow thetravel industry to gain intelligence on travelers, and how do you build tools for travelers that they can getboth actionable and inspirational information? Skift will
adopt a studio approach to build and manage asuite of meta-services
that are a layer on top of existing services and open-web data, delivered any waythe users want it: online, dashboard, apps, alerts etc. We’re starting by building the world's largest datawarehouse of publicly available travel industry data. --
Skift’s content philosophy
: We’re building Skift.com with a
four-legged stool on content
: it is a mix of aggregation (pure software), curation (semi-software, human intelligence), licensed (from sources such as AP, Reuters, Bloomberg, LAT, Guardian, Telegraph & many others), and original reporting.--
A concentric circle of users: from travel industry execs to B2B players to the very largecommunity of business travelers and digitally-savvy travel enthusiasts.
Copyright Skift Inc 2012