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idf_factsheet_11209

idf_factsheet_11209

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Published by: ibdf on Jan 12, 2009
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05/10/2014

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Who We Are
Since 1978, we have been creating retail brand experiences \ue003or companies around the world.

Interbrand Design Forum\u2019s talent \ue003or game-changing innovation led us to create a business model that integrates analytics-based strategy\u2014the \ue002rst and only company with such a comprehensive o\ue001ering. This unique ability to address retail\u2019s growing complexity has led many o\ue003 the world\u2019s top companies to our doorstep.

In 2008, we added Interbrand to our Design Forum name to re\ue000ect our place in the world\u2019s largest branding
consultancy; we have been part o\ue003 Interbrand since 2002.

Interbrand began to work with brands in 1974, when the world still thought o\ue003 \u201cbrand\u201d as just another word \ue003or \u201clogo.\u201d Today, we have 1,200 associates in almost 40 ofces around the globe and a practice that brings together a diverse team o\ue003 insight\ue003ul right- and le\ue003t-brain thinkers. This deep talent pool makes our business both rigorously analytic and highly creative.

As a result, we have changed the dialogue, de\ue002ned the meaning o\ue003 brand management, and continue to
lead the debate around brand as a valuable business asset. By making brand central to our clients\u2019 strategic
business goals, we help them create and manage the value o\ue003 their brands.

Services

Analytics
Brand Valuation
Brand Strategy
Brand Engagement
Visual and Verbal Identity
Retail Design
Corporate Design
Package Design
Interactive
Architecture & Engineering
Implementation

Leadership
Current Chairman and CEO, Lee Carpenter, \ue003ounded Design Forum in 1978. Carpenter is now also the
Chairman and CEO o\ue003 Interbrand North America.
Parent Company

In 2002, Design Forum was purchased by Interbrand, who is part o\ue003 the Omnicom Group (NYSE: OMC)
(www.omnicomgroup.com). Omnicom is a leading global marketing and corporate communications
company. Omnicom\u2019s branded networks and numerous specialty \ue002rms provide advertising, strategic media
planning and buying, direct and promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.

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