A Greener Apple Seeks to Build a Solar Array in North Carolina
In 2007, Greenpeace called the attention of the then growing electronics company, Apple Inc. Just after the company released the iPhone, the environmentalist group exposed the harmful effects of the
production process and had included Apple in the list of the top environmental offenders. With this, Steve Jobs,
then CEO,pledged to keep Apple a green company by focusing on removing toxic chemicals from the production stage of the iDevices.
Five years later, Apple has come a long way from just selling iPhone.In 2009, they built a page on their website
dedicated solely to reporting the company‟s carbon footprints and their
methods of eliminating it. Just recently, Applereleased their 2012 Environmental Update which centered mostly on their facilities and attempts to reducegreenhouse emissions and energy consumption.
From Loafer to Lion
From Greenpeace‟s assault on the iPhone‟s production process in 2007, Apple has emerged as one of the leaders in
the corporate green bandwagon. Compared to the days of selling iPhone Original, Apple is now able to minimize their
company‟s environmental impact by cutting off greenhouse emiss
ions and using materials that are free from harmfulchemicals such as mercury. In more recent news, Apple has reported a 500-kilowatt biogas-powered fuel cell systemin Cupertino, California, a way of utilizing renewable energy for their facilities. The giant has also started putting upirrigation systems to cut back on water consumption by almost 40 percent. It has also been noticed that iDevices likeiPhones, iPads and other Mac devices have been reduced in size and weight to minimize emissions and materialsneeded in production. Product packaging has been reduced to make transportation and shipping more productive.
From the bottom, Apple has been able to reach Greenpeace‟s most recent list of „green electronics‟ and has earned
LEED Platinum status from the U.S. Green Building Council because of their Maiden, North Carolina facility. Thisaward is the highest ranking given to companies and organizations for energy efficiency and environmentally