CXOs on Twitter

A Social Media Intelligence Report

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2012 Simplify360

Key Objectives
To understand what most CXOs tweet about and the trends in their activities.
Discover their online behavior Discover their motive in social media Seek opportunities to connect with them

2012 Simplify360

Methodology
LISTENING
24 random Twitter profiles of CXOs were chosen for the research. from a relevant pool of active Twitter Profiles.

DATA SAMPLE
15 days conversation was collected for the analysis purpose. July 10th 2012 Jul 24th 2012

2012 Simplify360

CXO profiles
The profiles of CXOs were chosen on random basis from a pool of active Twitter profiles.

2012 Simplify360

What a typical CXO's bio looks like ?

2012 Simplify360

 2012 Simplify360

Tweeting Trends
250 200 150 100 50 0 Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 7000 6000 5000 4000 3000 2000 1000 0 Tweets Mentions

The trend in the number of overall mentions of CXOs on Twitter is in correlation with the number of Tweets made by CXOs. Sundays and Saturdays show LOW activity.
2012 Simplify360

Tweeting Trends
Tweets
421 147 226 346 351 289

202

Sun

Mon

Tue

Wed

Thu

Fri

Sat

CXOs are usually very active on Tuesdays and Wednesdays. However their activity is very low on Saturdays and Sundays. Weekends might not be the right time for you to engage with them.
2012 Simplify360

Tweeting Trends
300 250 200 150 100 50 0

PM AM

Sun

Mon

Tue

Wed

Thu

Fri

Sat

CXOs are more active post noon, rather than in the mornings. Hence, afternoons and evenings are a good time to catch up with CXOs.
2012 Simplify360

What are CXOs Tweeting?

24% 45% 31%

Respond: Tweets which includes replying to other members only. RT: Tweets which includes RTs. Update: Tweets which includes only updates.

Respond RT Update

Maximum Number Of Tweets (45%) from the CXOs are replying and responding to others Tweets. Updates make only 24% of the total type of Tweets made by CXOs.

2012 Simplify360

What are CXOs Tweeting?

Types of Updates
RT with Links RT without Links

68%

32%

36% 64%

Update with Links

Update without Links

68% of the tweets from CXOs consist of URL links. Similarly, CXOs seem to Retweet most links that have URLs in them. This shows that they are eager to share information with their followers.

2012 Simplify360

What are CXOs Tweeting?

Humans have always been tool makers. Our tools were once large and caused local change, now they fit in our pockets and cause global change.

Generally when CXOs are not sharing informative links, they tweet about general life and QUOTATIONS.
2012 Simplify360

When are CXOs most active?

60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Twitter activity of CXOs peaked at 9AM, 11AM, 12PM, 1PM & 7PM.
2012 Simplify360

Social Media Analysis

Summary

2012 Simplify360

Summary
So, what can we tell about social CXOs on Twitter.
CXOs are quite active on Twitter. They tweet 3/4 times a day, mostly during post noon. They seem to have 3 main purposes: Talking about life, success and people. Following up recent news and sharing them. Talk about their companies and make new announcements. They are very amiable and respond to mentions regularly, which shows it is easier to make connections and have casual conversations with CXOs on Twitter.

2012 Simplify360

Social Media Management

Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence. For more information visit : www.simplify360.com

2012 Simplify360