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Table Of Contents

INTRODUCTION: YOU AND THE MEDIA—A CONSIDERATION
FOCAL POINTS IN THE STUDY OF THE MASS MEDIA
TWO ANECDOTES ON CHOICE
JOHNNY Q. PUBLIC’S MEDIA USAGE
A GROUP PORTRAIT OF MY READERS
STATISTICS ON MEDIA USE
MEDIA EFFECTS AND YOUR LIFE
TELEVISION VIEWING AND “VICIOUS” CYCLES
THE MEDIA IN SOCIETY
A CASE STUDY: WHERE DID I GET THAT IDEA?
SOCIETY, THE INDIVIDUAL, AND THE COMMUNICATION PROCESS
MEDIA USAGE IN THE UNITED STATES
THE KAISER 2010 MEDIA USAGE STUDY
THE KINDS OF MEDIA WE USE
A PRIMER ON COMMUNICATION
TRADITIONAL WAYS OF CLASSIFYING THE MEDIA
SAUSSURE ON SIGNS
PEIRCE ON ICONS, INDEXES, AND SYMBOLS
LYING WITH SIGNS
EDITING TECHNIQUES AND SEMIOTICS
THE NATURE OF NARRATIVES: VLADIMIR PROPP
A PROPPIAN ANALYSIS OF JAMES BOND NOVELS AND FILMS
THE NATURE OF NARRATIVES: CLAUDE LÉVI-STRAUSS
THE IMPORTANCE OF NARRATIVES
POSTMODERNISM AND MEDIA AESTHETICS
MEDIA AND TEXTUAL ANALYSIS
YURI LOTMAN ON TEXTS
THEORIES OF ART: WHAT TEXTS DO
THE TEXTS THE MEDIA CARRY HAVE POWER
CONVENTION AND INVENTION IN TEXTS
THE POWER OF COMMERCIALS
ANALYZING COMMERCIALS
NARRATIVES IN THE MEDIA
ARISTOTLE ON NARRATIVES
TEXTS AND OTHER TEXTS: INTERTEXTUALITY
THE QUESTION OF THE “UR TEXT”
NEWS ON TELEVISION
9/11 AND THE SOCIAL AND POLITICAL IMPACT OF MEDIA IMAGES
BY WORDS ALONE
AUDIENCES I: CATEGORIES
AUDIENCES ARE SPECIALIZED
PROBLEMS ADVERTISERS FACE
SHARES AND RATINGS
NEW DEVELOPMENTS IN OBTAINING RATINGS
DEMOGRAPHICS AND AUDIENCES
PSYCHOGRAPHICS AND AUDIENCES
THE VALS TYPOLOGY
CATEGORIES OF CONSUMERS
POLITICAL CULTURES AND LIFESTYLES AS AUDIENCES
ACTIVE AUDIENCES: DECODING MASS-MEDIATED TEXTS
ACTIVE AUDIENCES: USES AND GRATIFICATIONS
USES AND GRATIFICATIONS AND GENRES
Uses and Gratifications Genres
AUDIENCES II: EFFECTS
IS MASS CULTURE MAKING US ALL MORONS?
JOHNNY AND EMILY MAKE DINNER
THE CONCEPT OF MEDIA EFFECTS NEEDS QUALIFICATION
CRITICISMS OF THE MASS MEDIA AND THE TEXTS THEY CARRY
ANTI-MEDIA RAGE
DEFENDERS OF THE MASS MEDIA AND POPULAR CULTURE
THE POSTMODERN SOLUTION
THE MASS CULTURE/ MASS SOCIETY HYPOTHESIS
THE MASS CULTURE HYPOTHESIS: MYTH OR REALITY?
MASS CULTURE AND THE MELTING POT
THE SOCIAL IMPACT OF NEW MEDIA TECHNOLOGIES
THE IMPACT OF CELL PHONES
THE DIGITAL WORLD
THE COMPUTER AND CULTURE
VIRTUAL COMMUNITIES
VIDEO GAMES: A BIO-PSYCHO-SOCIAL PERSPECTIVE
CRITICISMS OF VIDEO GAMES
THE SUPREME COURT AND VIDEO-GAME VIOLENCE
A LONGITUDINAL STUDY OF TELEVISION VIEWING AND VIOLENCE
KINDS OF VIOLENCE
VIOLENCE IN TEXTS: QUANTITY VERSUS QUALITY
VIOLENCE IN NEWS BROADCASTS
CHILDREN AND MEDIA VIOLENCE
“KILL ‘EM”
MEDIA AND POLITICS
MEDIA CONSOLIDATION
A NOTE ON IDEOLOGY AND THE MEDIA
THE PROBLEM OF PORNOGRAPHY
A SUPREME COURT DECISION ON VIRTUAL CHILD PORNOGRAPHY
GOVERNMENT REGULATION AND DEREGULATION OF BROADCASTING
ETHNIC MEDIA: A COMPLICATING FACTOR
PUBLISHING A SCHOLARLY BOOK: A CASE STUDY
THE BOOK BUSINESS
THE KINDLE, THE NOOK, AND THE E-BOOK REVOLUTION
SCRIPT WRITING AND ABERRANT DECODING
MEDIA ETHICS AND JOURNALISTS
THE RUPERT MURDOCH SCANDAL
ETHICS AND ADVERTISING 1: SELLING CANCER
ETHICS AND ADVERTISING 2: PORTRAYAL OF WOMEN
ETHICS IN ADVERTISING 3: POLITICAL COMMERCIALS
THE CITIZENS UNITED SUPREME COURT DECISION
GLOSSARY
SELECTED BIBLIOGRAPHY
INDEX
ABOUT THE AUTHOR
P. 1
Media and Society: A Critical Perspective

Media and Society: A Critical Perspective

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Published by RowmanLittlefield
Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.
Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.

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Publish date: Jul 23, 2012
Added to Scribd: Jul 31, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781442217812
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