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Table Of Contents

The Portrayal of Utopian Spaces in Magazine Advertisements
Water, the All-Purpose Utopia
Women and Children in a Fragile Paradise
Jungian Archetypes in Advertising Imagery
Masculine and Feminine Images in Italian Magazine Advertising
Advertising, Neoliberalism, and the Financial Collapse of 2008
The Four Women of the Apocalypse: Utopia or Dystopia?
Index
About the Contributors
P. 1
Utopian Images and Narratives in Advertising: Dreams for Sale

Utopian Images and Narratives in Advertising: Dreams for Sale

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Published by RowmanLittlefield
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale.

Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale.

Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

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Publish date: May 2012
Added to Scribd: Jul 31, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9780739173275
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07/16/2014

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