Analysis of the choices people and governmentsmake in allocating scarce resources.
The study of small economic units, such asindividual consumers, families, and businesses.
The study of a country’s overall economicissues, such as how economy uses its resources andthe effects of government policies on individuals’standard of living.
Microeconomics: The Forces of Demand and Supply
Willingness and ability of consumers to purchasegoods and services at different prices.
Amount of goods and services for sale at