OPTIPLEX TRAINING

Sales Training Dell Confidential Internal Use Only!

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AGENDA OptiPlex Presentation

OptiPlex Roadmap <Presenter Name> Value Proposition <Presenter Name> Product Transition <Presenter Name> Key Features and Benefits <Presenter Name> The Competition <Presenter Name> Marketing Programs <Presenter Name> Call to Action <Presenter Name> Elevator Pitch <Presenter Name>

DELL CONFIDENTIAL INTERNAL USE ONLY

TRAINING OBJECTIVES
After the training you will be able to

Correctly position the new OptiPlex products with your customers. State the value proposition of new OptiPlex thin client / FLX products for Flexible Computing solutions. Discuss key features, usage and benefits with customers. Advise your customers how to manage a product transition that best meets their needs. Beat the competition & win new desktop business.
DELL CONFIDENTIAL INTERNAL USE ONLY

OPTIPLEX ROADMAP

DELL CONFIDENTIAL INTERNAL USE ONLY

DESKTOP INTERLINE
LIFECYCLE MANAGEMENT & IMAGE STABILITY
INSPIRON & XPS

VOSTRO

DELL PRECISION
Targeted to engineers, professionals and artists with specialized needs Flexible, scalable systems ISV certified for mission-critical applications Managed product transitions and global consistency
Optimized for intensive applications

OPTIPLEX & LATITUDE

Targeted to businesses to help simplify large IT infrastructures Managed product transitions and global consistency Business client products are designed to Get IT Faster, Run IT Better, Grow IT Smarter
Optimized to help businesses simplify IT

Targeted at home users

Desktops and notebooks with technology that can power your lifestyle

Targeted to small businesses with simple networks or no network Reliable desktops and notebooks with essential features Technology solutions and expertise committed to small business success
Comprehensive small business solutions

Suited for typical home consumer uses

TECHNOLOGY TRANSITIONS

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OPTIPLEX PORTFOLIO- NDA Roadmap OPTIPLEX PORTFOLIO- NDA Roadmap

PERFORMANCE

CY09-Q1
Jan Feb Mar

CY09-Q2
Apr May Jun

CY09-Q3
Jul Aug Sep

CY09-Q4
Oct Nov Dec

CY10-Q1
Jan Feb Mar
980

OptiPlex 960 incl. Intel vPro - MT, DT, SF

MAINSTREAM

780

780 USFF

OptiPlex 740 AMD based MT, DT, SF OptiPlex 755 OptiPlex 760 incl. Intel AMT 5.0 basic MT, DT, SF, USFF

ESSENTIAL

380 OptiPlex 360 - Intel based MT, DT

PURPOSE-BUILT

XE OptiPlex FX160 high-end thin client Tiny OptiPlex 160 basic computing Tiny

DELL CONFIDENTIAL NDA USE ONLY DELL CONFIDENTIAL

OptiPlex Interline
160/FX160

360

760

780

960

Basic computing / Robust thin client for Flexible Computing

Essential business value class desktop

Mainstream performance, manageability, security and productivity

Mainstream performance, vPro remote management, security, and productivity

Premier performance, vPro remote management, environmental conscious design

Managed Lifecycles, Reliability, Serviceability, Energy Efficiency

Fundamental features for managed network environments
Advanced management, security & performance technologies for business

DELL CONFIDENTIAL NDA USE ONLY

OptiPlex portfolio
360 760 780 960

Essential business value class desktop

Mainstream performance, manageabilit y, security and productivity productivity

Mainstream performance, vPro remote management, security, and productivity

Premier performance, vPro remote management, environmental conscious design

USSF AIO, smallest desktop chassis w/ integrated PSU

DELL CONFIDENTIAL NDA USE ONLY

VALUE PROPOSITION

DELL CONFIDENTIAL INTERNAL USE ONLY

DESKTOP INFRASTRUCTURE CHALLENGES

More Control on Systems, Energy and Security deliver lower TCO !

DELL CONFIDENTIAL 10

OPTIPLEX DELIVERSADDRESS E-FAMILY LAPTOPS CONTROL AND LOW TCO CUSTOMER CHALLENGES
OptiPlex enables new way of computing !
Control and Low Maintenance

Compliance and Control

Control & IT Efficiency

Low Energy needs

DELL CONFIDENTIAL 11

MANAGED TRANSITIONS & STABLE LIFECYCLES

OLD PRODUCT
12 to >15 Months 6090 Days

OPTIPLEX MEANS BUSINESS

NEW PRODUCT
12 to >15 Months

GLOBAL STANDARD PLATFORMS

Worldwide identical configurations

BUSINESS CLASS SYSTEMS REMOTE MANAGEMENT

ASF, Intel AMT or Intel vPro technologies to simplify system mgmt

BUSINESS CLASS SERVICES IMAGE MIGRATION SERVICES

Let Dell take care of the Operating System Migration

USABILITY CONSISTENCY
Tool-less chassis, similar port layouts, information and diagnostic LEDS

IMAGEDIRECT
Web-based tool to simplify image creation and deployment

IMAGE STABILITY
Component hardware and software standardized throughout lifecycle to provide image stability
DELL CONFIDENTIAL INTERNAL USE ONLY

PROSUPPORT
International, 24/7, Technical support including software, to help your IT with image development
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DECREASING OWNERSHIP COST: LONG STABLE LIFECYCLE

Dell PROSUPPORT: Reduce time & money spent maintaining systems

OPTIPLEX MEANS BUSINESS

IMAGEDIRECT Simply your customer transition Removes hardware complexity from the imaging process and makes transitions even smoother for customers 24x7 web-based management tool Securely create, manage & deploy custom images Manage a single cross-platform image Parent-child imaging automates management Images seamlessly applied during manufacturing
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DECREASING OWNERSHIP COST: DELL PROSUPPORT

Dell PROSUPPORT: Reduce time & money spent maintaining systems
RECOMMENDED PROSUPPORT SOLUTIONS
SERVICE MODEL
OFFICE EMPLOYEES

OPTIPLEX MEANS BUSINESS

SPEED OF RESPONSE

PROTECTION

PROACTIVE

PROSUPPORT New Asset ProtectionDay Offers Same

FOR IT Response OR Laptop Tracking & Recovery Specialized Onsite PROSUPPORT Service Options FOR END-USERS Extended Battery Service

Data Protection with GPS

Enterprise-wide Contract Designated Service Delivery Manager

Dell ProSupport for IT provides: 7x24 Direct access to Dell Expert Centers Fast-track dispatch for Dell-certified technicians Escalation management through Dells Global Command Centers Dell ProSupport for End-Users is designed for: End-users direct break-fix hardware support 7x24 Direct access to Dell Expert Centers How-to support on popular software applications
DELL CONFIDENTIAL INTERNAL USE ONLY
1. May be provided by third-party. Technician will be dispatched if necessary following phone-based troubleshooting. Availability varies. For terms of service please visit www.dell.com/servicecontracts. **Dell does not sell insurance. Service varies by region, may be provided by a 3d party. Limitations apply.

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OPTIPLEX SECURITY

SIMPLY SECURE : OptiPlex offers a full range of solutions to protect assets and data. DEPLOY FASTER
Enable or activate security features, such as TPM, out of factory with CFI or Staging centers.

PROTECT BETTER
Hardware based Encryption New Full Disk Encryption hard drive Multi-factor Authentication Fingerprint reader and SmartCard reader keyboard option with Dell ControlPoint, a user-friendly software application to manage all security devices.

PREVENT SMARTER
Isolate and remove malicious code with Intel AMT client isolation and remote remediation features Identify more threats earlier with Dell Client Manager support for iAMT security technology Remote manageable security features through Dell Client Manager or Wave EMBASSY Trust Suite

DELL CONFIDENTIAL INTERNAL USE ONLY

TPM not available in selected countries

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OPTIPLEX IS EASY TO OWN

MANAGEABILITY
Fewer desk-side visits with Intel AMT/vPro remote scheduled maintenance as well as client isolation and remote remediation features New Dell Client Manager 3.0 coming with support for AMT/vPro Remote Asset management and monitoring

SERVICEABILITY
Time-Saving tool-less cover removal for easy removal and access to toolless internal components DirectDetect LEDs enabling faster hardware diagnostics Faster repairs for users with vPro user-initiated Helpdesk Troubleticket

USER ENABLEMENT
Maximum user productivity with up to Intel Core2 Quad processors Workspace flexibility with support for integrated wireless networking Graphics option for up to 4 monitors
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OPTIPLEX 960 FORM FACTORS

SFF: 20% smaller*
Less than 8 Liters

DT: 13% smaller* smaller

Additional PCIex1 slot

MT: 2% smaller* smaller

Toughest, most durable OptiPlex ever 30% more durable than the OptiPlex 755 New All-in-One stand with improved security for SFF Innovative DisplayPort video

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*Reduction in volume compared to previous generation OptiPlex chassis

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IntelQuadCore2withvProTechnology OptiPlex780/IntelQ45 OptiPlex 780 and 960

Intel vPro
Microsoft NAP Support

OptiPlex 760 Intel Standard Manageability

Out-of-band asset management, repair, isolation, and updating OptiPlex 760 Intel Standard Manageability Intel Standard Manageability Intel Q43 Express Chipset

Fast Call for Help Access Monitoring Out-of-band asset management, repair, isolation, and updating OptiPlex 780 and 960 Intel CoreTM 2 with vProTM Technology Intel vPro Technology Intel Q45 Express Chipset

DELL CONFIDENTIAL NDA USE ONLY DELL CONFIDENTIAL INTERNAL USE ONLY

OPTIPLEX IS GREEN BY DESIGN

OPTIPLEX GETS GREEN

MINIMIZE ENERGY
Dell Energy Smart settings Dell Client Manager Power Scheme Settings E-Star, E-PEAT Gold status 85 Plus efficient power supplies

MINIMIZE TOXINS
RoHS and Environmental Certifications Prefer Recycled plastics/metal Reduced environmental impact with postconsumer recycled content

MINIMIZE WASTE
Recycling in mind Recycled packaging material Disposal: systems & packaging
Dell Energy Smart Settings Remote Power Schemes in Dell Client Manager Recycled/Recyclable Packaging Climate Savers 85% efficient PSU Energy Star 4.0 & EPEAT Gold Options Quiet Kit Options *
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Dell Energy Smart & Green IT Solutions

DELL CONFIDENTIAL INTERNAL USE ONLY

* Post-RTS

OPTIPLEX GETS GREEN

PROVIDE GREENER, QUIETER WORKPLACE

MINIMIZE NOISE
Half the acoustics of a mainstream system Available only on OptiPlex 960 with selected configurations 2,5 hard drives fan & processor cooling passive cooled graphic cards specific power supplies DT and SF chassis

Provide greener, quieter

Quietest running OptiPlex ever. Quieter than HP and Lenovo.
workplace with Dells ultra-silent Quiet Kit noise-reduction solution

*
DELL CONFIDENTIAL INTERNAL USE ONLY * Post-RTS 20

FLEXIBLE COMPUTING
MAINFRAME COMPUTING
Several Users on One Device

PERSONAL COMPUTING
One User on One Device

FLEXIBLE COMPUTING

One User on Several Devices

DELL CONFIDENTIAL INTERNAL USE ONLY

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FLEXIBLE COMPUTING
ON-DEMAND DESKTOP STREAMING
Client boots from external networked storage

OPTIPLEX USAGE MODELS

OPTIMIZED FOR FLEXIBLE COMPUTING SOLUTIONS

VIRTUAL REMOTE DESKTOP

Server-based execution of desktop image, presentation streamed to client

STREAMED OS for graphic rich performance while retaining data security

EMBEDDED OS for simple virtual desktop implementations

Local campus (LAN) Access Very good for high video Areas with dense user populations Good for research, general office, healthcare OptiPlex FX160, 760 & 960

Remote (WAN) access Session mobility Widest option of access devices Good for general office use, labs, Education OptiPlex FX160

Flexible Computing Client

Flexible Computing Client

TRANSITION

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OPTIPLEX FAMILY
Platform Comparison

Intel Celeron Intel Pentium Dual Core Intel Core 2 Duo Processors Intel Core 2 Quad Intel Atom AMD Athlon Dual-core AMD Phenom Quad-Core

Integrated Integrated Intel GMA 4500 Graphics Integrated NVIDIA Quadro NVS options
DVI Adapter PCIe 128MB ATI RadeonTM X1300 256MB ATI RadeonTM X1300Pro 256MB ATI RadeonTM HD 2400 Pro 256MB ATI RadeonTM HD 2400 XT 256MB ATI RadeonTM HD 3450 256MB Nvidia GeForceTM 9300GE 256MB ATI RadeonTM HD 3470 512MB Nvidia Quadro NVS 420

Integrated Intel GMA 3100

Discrete Graphics options

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OPTIPLEX FAMILY
Platform Comparison
Managed Lifecycle

360

740 760

960

ImageWatch Proactive Change Notification Managed 60-90 Day Transitions Global Standard Platforms Program Dell Client Manager Portfolio

Advanced ASF 2.0 Remote Intel Standard Manageability (AMT Basic v5.0) Management TM
Intel vPro

Manageability (AMT Professional v5.0)

Chassis Features

Serviceability: Tool-less design & DirectDetectTM Lights Rigorous Dell Quality & Reliability Testing New native connectors: DisplayPort, eSATA New chassis design & features 2.5 hard drives Solid State drives Chassis Intrusion Alerting RAID 1 Support for data redundancy Dell ControlPointTM Software using TPM 1.2 Intel Circuit Breaker Full Disk Encryption Options Dell Energy Smart Settings Remote Power Schemes in Dell Client Manager Recycled/Recyclable Packaging Climate Savers 85% efficient PSU Energy Star 4.0 & EPEAT Gold Options Quiet Kit Options

Smart Security

Dell Energy Smart & Green IT Solutions

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OPTIPLEX FAMILY
Platform Comparison
Managed Lifecycle

360

740 780

960

ImageWatch Proactive Change Notification Managed 60-90 Day Transitions Global Standard Platforms Program

Advanced Dell Client Manager Portfolio ASF 2.0 Remote Management Intel vProTM Manageability (AMT Professional v5.0)
Serviceability: Tool-less design & DirectDetectTM Lights Rigorous Dell Quality & Reliability Testing New native connectors: DisplayPort, eSATA New chassis design & features 2.5 hard drives Solid State drives Chassis Intrusion Alerting RAID 1 Support for data redundancy Dell ControlPointTM Software using TPM 1.2 Intel Circuit Breaker Full Disk Encryption Options Dell Energy Smart Settings Remote Power Schemes in Dell Client Manager Recycled/Recyclable Packaging Climate Savers 85% efficient PSU Energy Star 5.0 & EPEAT Gold Options Quiet Kit Options

Chassis Features

Smart Security

Dell Energy Smart & Green IT Solutions

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COMPETITIVE

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HP Desktop Portfolio

HPdc7900 OptiPlex 780

OptiPlex 960

Performance

HPdc5800

OptiPlex 760

HPdc2450

HPdc5850

OptiPlex 740

HPdx2400

OptiPlex 360

OptiPlex 160
Dell Confidential For Internal Use Only

Scalability

Lenovo Desktop Portfolio

OptiPlex 960

OptiPlex 780

Performance

OptiPlex 760

ThinkCentreM58/M58p

ThinkCentreA62

OptiPlex 740

ThinkCentreA58

OptiPlex 360

ThinkCentreM58e

OptiPlex 160
Dell Confidential For Internal Use Only

Scalability

780 MT COMPARISON COMPETITIVE ANALYSIS

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780 DT COMPARISON COMPETITIVE ANALYSIS

DELL CONFIDENTIAL For Internal Use Only

780 SFF COMPARISON COMPETITIVE ANALYSIS

DELL CONFIDENTIAL For Internal Use Only

THANK YOU !

OPTIPLEX 780

Whats New With vPro?

DEFINITION
Client Initiated Remote Access (CIRA)

BENEFIT
Less end-user downtime: Client can initiate a call for help if they have an issue Fewer desk-side visits: Enable out-of-band software updates, inventories, remote diagnostics, etc. when using a Microsoft NAP enabled 802.1x network Strengthened Platform Security: The log can only be viewed and edited by administrator

Remote Call from end client to console Inside or Outside Firewall OS-Absent Manageability in Microsoft NAP Secured Networks Policy based log of AMT actions

Microsoft NAP Support

Audit Logs

Reported firmware measurements

Enhanced security: Allows AMT to be part of trusted platform

* Available on 760

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OptiPlexSystemsManagementComparison
760 780 960

DELL CONFIDENTIAL INTERNAL USE ONLY

IntelQuadCore2withvProTechnology OptiPlex780/IntelQ45
FEATURES
SecureRemote Poweron&Update

BENEFITS
Enablessecurecommunicationinsidesystemsmanagementnetworkviaauthenticatedand encryptedcommands(TLSencryption) ITBENEFIT GivesITtheabilitytosecurelypowerupandpowerdownsystemsandschedule maintenancetasks(e.g.patches).MoresecurethanWoL(openbroadcastwhichhasprohibited thisfeatureinthepast) RemotelyhealsystemswithiAMTtechnologyevenifsystemsarepowereddownorOSishung (viaIntelManagementEngineorMEBX) ITBENEFIT Reducedesksidevisitsbyremotelymanagingsystems.Helpsdecreasedowntime andminimizetimetorepair ConductaninventoryauditevenifsystemsarepowereddownorOSishung(outofbandvia IntelManagementEngineorMEBX) ITBENEFIT Increasesspeedandaccuracyovermanualinventorytracking,helpsreduceasset accountingcosts Alwayson NVmemoryenablesOOBinventorytrackingcapabilities HWfilteringforharmfulvirusesandisolatesingleormultipleinfectedPCsfromthenetwork whilemaintainingasecureremediationchannel(knownasCircuit BreakerorSystemDefense). MonitorsnetworktrafficcomingintotheNICtodisableandquarantinesysteminoroutofband (viaIntelManagementEngineorMEBX)

Remote troubleshootingand recovery

RemoteHW/SW assettracking Thirdparty, nonvolatilestorage HardwareBased Isolation&Recovery

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IntelQuadCore2withvProTechnology OptiPlex780/IntelQ45

FEATURES
FastCallForHelp InsideorOutside Firewall OSAbsent Manageabilityin MicrosoftNAP SecuredNetworks AccessMonitorwith AuditLogsforIT department,policy basedlogofAMT actions

BENEFITS
Clientinsideoroutsidethefirewallmayinitiateacallforhelp viaaBIOSscreen,oralert triggeredconnection.EnablesITtoreceivesignalandremediateclientthroughafirewall/VPN (sameasonLAN).EnduserhitsF12orControlHtogettoBIOS screen,thenFastCallforHelpis anoption. ITBENEFIT LessEnduserDowntime EnablesclienttogainaccesstoaMicrosoftNAPenabled802.1xnetworkOOBtoenableOOB softwareupdates,inventories,remotediagnostics,etc.ClientcanauthenticatetoNAPnetwork evenifoutofband(viacredentialsinNVRAM). ITBENEFIT Fewerdesksidevisits

AllAdmintasks/actionsareloggedtobeviewedandeditedbyadministrator.Enablesabilityto auditITstaffandensurecompliancewithdepartmentprocedures. ITBENEFIT StrengthenedPlatformSecurity

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OptiPlex 780 Usage Models

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Give me Confidence in Security

MarcoAlvarez,IDDirector,FederalAgency,WashingtonD.C. OptiPlex780
Mr. Alvarez is responsible for managing the IT infrastructure, staff and resources for a 30,000 employee government agency. Security over data is the number one objective. The agencys staff run complex, demanding statistical applications on an around-the-clock basis. While access to the agencys facility is secure, workers move about the facility internally without supervision. Finally, Mr. Alvarez must have a means of making certain that before old systems are disposed of, data is completely removed. Answering Customer Requirements:
Controlling access to the network Dell Smartcard Reader Keyboard authenticates end users 780 standard security features control physical access: Chassis Intrusion Alerts,

Configuration Change Alerts, Cable Lock slots and Chassis Lock Loops
Securing data Full Disk Encryption - Unauthorized access is automatically prevented by

encrypting both data and passwords. Data is protected whether disk drive or system is stolen, retired or eventually sold. Because the encryption engine is built directly into the drive controller, all encryption is done at the full speed of the hard drive. Performance is never impacted.
TPM 1.2 provides an unalterable summary of the hardware, boot and host

operating system configuration to verify software has not been tampered.

Secure disposal ProSupport Certified Data Destruction service wipes the hard drive clean and

provides certification that data destruction is complete

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Give me Stability I Can Build On.

MaryAustin,SmallBusinessOwner,Austin,Texas OptiPlex780
Mary Austin owns Austin Airs, a small international travel agency with approximately 100 employees and a limited budget for global IT operations. The systems in the agencys environment are used primarily for day to day standard business tasks such as web, Microsoft Office applications, email, and data analysis. With only one IT Administrator on board, business operations must be both simplified and global. Answering Customer Requirements:
Deployment needs to be global and simplified Globally standardized platforms enable a single global configuration and

streamlined deployment. IT can order out of the box deployment ready systems. 780 delivers 15 month life-cycle
I need a system I know will last and doesnt require me to constantly update

the image Because of Dell Globally Standardized Platforms, IT can diagnose, fix and store standardized parts to reduce IT costs.
I have a lot of users, but an IT staff of one, I need to be able to service the

desktops without taking a lot of time DirectDetect LEDs - displayed on the front of the chassis enable quick diagnosis of any hardware issues. Tool-less designed chassis - makes removing and installing components quick and easy.

DELL CONFIDENTIAL INTERNAL USE ONLY

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Give Me Management Control.

SteveHanson,ITAdministratorforGlobalAthletic,Dallas,Texas OptiPlex780
Steve Hanson is the IT Administrator for Global Athletic Equipment, a large corporation with sites in 11 countries. Steve oversees management of all IT hardware and IT staff operations for the Dallas location which has about 5,000 employees. Steve needs a way to reduce IT operation cost in the next two quarters by 11%. To make this happen, his staff is going to have to be far more efficient than in the last four quarters. This means theyve got to find a way to centralize management and avoid making desk-side visits for every hardware or software issue that should arise. Answering Customer Requirements:
Cut out desk side visits vPro enabled remote systems management - IT staff can now

troubleshoot, recover, track, update and securely power on systems from a single and remote point-of-control. Desk side visits almost never happen.
Reduce IT churn with platform and Image stability 15 month life-cycle Avoid taking excess time to make hardware

updates and to revalidate new configurations. The new OptiPlex 780 delivers hardware and image stability. IT staff can hold down image impacting changes that slow down employee productivity

DELL CONFIDENTIAL INTERNAL USE ONLY

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Additional Images