Professional Documents
Culture Documents
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Here’s what we’ll cover
hc What’s happening in the enterprise right now?
less than 5 seconds ago
hc @you Q&A
less than 5 seconds ago
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Enterprise social software is growing…
video wikis
Book- Micro
Blogs Photos
marks blogs
Pod
Wikis Forums Video
casts
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What happens when we integrate these tools?
photo: flickr.com/photos/melodycampbell/2656648032/
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Why expanded information reach matters
Craig Symons,
Forrester Research
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To improve reach, put information in the flow
A large online publisher was experiencing a low rate of online
subscription. Out of 10,245 visitors they got 27 subscribers…
After the change — another 10,314 visitors passed through the site,
resulting in 107 subscriptions… a 300% improvement.
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Three types of information reach
Search
you seek information
Serendipity
you happen upon information
photo: flickr.com/photos/craigmdennis/3027968531/
Notifications
information finds you
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Where are employees most likely to run
searches?
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Then make sure your employee generated
content shows up there!
Result? Other
So other
departments
departments ran
participate in
web searches, saw
existing dept
the wiki entry,
contract, save
inquired internally
$50,000
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Serendipity is useful information when you
aren’t seeking it
Kevin Marks,
Google Engineer & Twitterer
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Consider serendipity in a portfolio context
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But serendipity better not require a lot of time!
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Notifications help you find relevant content in
a sea of information
Clay Shirky,
Web 2.0 Expo
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Enterprises provide a natural filtering basis
photo 1: flickr.com/photos/dedrawolff/2361072444/
photo 2: flickr.com/photos/timpatterson/476108035/
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Let workers personalize their filters
Keywords
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So let’s recap this…
hc It is no longer what you own that counts but what you know
less than 5 seconds ago
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Create a Dynamic Skills Database
photo: flickr.com/photos/27620885@N02/2655218248/
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It’s not about your resume, it’s about your
contributions…
If you don't have a resume, what do you have?
• How about three extraordinary letters of
recommendation from people the employer knows
or respects?
• Or a sophisticated project they can see or touch?
• Or a reputation that precedes you?
• Or a blog that is so compelling and insightful that
they have no choice but to follow up?
Seth Godin,
Why bother having a resume?
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…But this philosophy is still not implemented
in most organizations.
“67% of employees
believe that colleagues
Hutch Carpenter
can help them do their
Dept 4592 - Product Group job better.
605 Ellis St, Suite 100
Mountain View, CA 94043
650-980-5080 x124
39% say they have
hcarpenter@connectbeam.com difficulty locating the
right people.”
typical corporate directory
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Social software is more than an execution tool
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Key is to surface those who can help
photo: flickr.com/photos/walkering/973836763/
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Employees have varying internal connections
Strong
close collaborators
Weak
infrequent interactions
Potential
unknown, but would be good to know
None
wouldn’t make sense as connection
Andrew McAfee,
How to Hit the Enterprise 2.0 Bullseye
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Company performance is determined by
working the Weak and Potential ties
John, Director
of Operations
Employees already
Cheryl, Director
leverage their Strong
of Marketing
ties.
Victor, IT Manager
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How to move the Weak and Potential ties
closer to Strong ties?
hc Make employee contributions as findable as possible
less than 5 seconds ago
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OK, let’s review…
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Connectbeam is…
Connectbeam, Inc.
The award-winning collaborative
information sharing company
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Social search, activity awareness and
expertise location
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Tying together enterprise social software
Blogs
Book Forums
marks
Wikis Micro
blogs
Video Pod
casts
Photos
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Contact Information
Hutch Carpenter
hcarpenter@connectbeam.com
415-377-3610 (M)
www.connectbeam.com
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