which is expected to drive the market to a value of $2,705.1 million by the end of 2014.The sports equipment market consists of equipment for ball sports (baseball, softball, basketball,soccer, football, volleyball, cricket, hockey, etc), adventure sports (camping, hunting andfirearms, skin diving and scuba, water ski-ing, surfboarding and sailboarding, etc), fitness(exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope,stepper), golf (clubs, bags, balls, gloves, carts, etc), racket sports (tennis, squash, badminton,etc), winter sports (downhill and cross-country ski-ing, snowboarding, etc), and other sports suchas archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogosticks, and fishing equipment. Market values are calculated at retail selling price (RSP). Anycurrency conversions used in the creation of this report have been calculated using constantannual average 2009 exchange rates.Sports industry is an important revenue generator in world economy. Sports goods industrycomprises sports equipments, accessories, and apparels. In addition to global giants, localizedindustries also contribute towards the growth and development of sports goods industries.With increase in viewer ship due to television coverage of important sporting events likeOlympics, World Cup football, UEFA Cup, Wimbledon, US Open, Australian Open, FrenchOpen, Formula 1 racing, World Athletic meet, and NBA Basketball championship, sports as anindustry has grown manifold. Sports industry, in addition to products also involvesendorsements, telecasting rights, and media advertisements.