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Published by Adnan Yahya

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Published by: Adnan Yahya on Aug 01, 2012
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IntroductionSport industry
Sport industry is a market in which people, activities, business, and organizations involved inproducing, facilitating, promoting, or organizing any activity, experience, or business enterprisefocused on sports. It is the market in which the businesses are products offered to its buyers aresports related and may be goods, services, people, places, or ideas.Media representation acts as a bridge linking business and politics in sport industry. On the onehand, as Neil Blain (2002) claims, media representation of sport produces the marketinginitiatives that facilitate consumption of sport related commodities. On the other hand, sport is afriendly agent of liberalcapitalism
.Star athletes and sport events actually divert people’s
attention fromsocial problemsand shape personal identities according to political interests(Marquee 1999; Rivenburgh 2002). In this context, business, mass media, and politics havedeveloped an intimate relationship in the arena of sport industry.Due to its wide involvement in society, sport industry, therefore, is of great significance on bothmacro and micro levels. Specifically, sport industry is the catalyst in economy and an activeingredient in personal identity formation.Sports Equipment IndustryThe sports equipment industry consists of equipment for ball sports, adventure sports, fitness,golf, racket sports winter, and other sports such as archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogo sticks, and fishing equipment. The global sportsequipment market had total revenue of $74.8 billion in 2009, representing a compound annualgrowth rate (CAGR) of 2.3% for the period spanning 2005-2009. The sports equipment markethas seen a great deal of forward integration in recent years as sportswear manufacturers such asAdidas and Nike have successfully branched out in to retailThe Indian sports equipment market has experienced strong growth in recent years. The Indiansports equipment market had total revenue of $2,069.1 million in 2009, representing a com-pound annual growth rate (CAGR) of 7.1% for the period spanning 2005-2009. The performanceof the market is forecast with an anticipated CAGR of 5.5% for the five-year period 2009-2014,
which is expected to drive the market to a value of $2,705.1 million by the end of 2014.The sports equipment market consists of equipment for ball sports (baseball, softball, basketball,soccer, football, volleyball, cricket, hockey, etc), adventure sports (camping, hunting andfirearms, skin diving and scuba, water ski-ing, surfboarding and sailboarding, etc), fitness(exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope,stepper), golf (clubs, bags, balls, gloves, carts, etc), racket sports (tennis, squash, badminton,etc), winter sports (downhill and cross-country ski-ing, snowboarding, etc), and other sports suchas archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogosticks, and fishing equipment. Market values are calculated at retail selling price (RSP). Anycurrency conversions used in the creation of this report have been calculated using constantannual average 2009 exchange rates.Sports industry is an important revenue generator in world economy. Sports goods industrycomprises sports equipments, accessories, and apparels. In addition to global giants, localizedindustries also contribute towards the growth and development of sports goods industries.With increase in viewer ship due to television coverage of important sporting events likeOlympics, World Cup football, UEFA Cup, Wimbledon, US Open, Australian Open, FrenchOpen, Formula 1 racing, World Athletic meet, and NBA Basketball championship, sports as anindustry has grown manifold. Sports industry, in addition to products also involvesendorsements, telecasting rights, and media advertisements.
Entrepreneurs profile
 Name-Adnan YahyaAddress-OMI Nivedanam, Christ school, hosur road , Bangalore , IndiaTelephone-2311267Cell Phone-9916860576Email-Adnanyahya064@gmail.comPersonal InformationDate of Birth-August 4
1992Place of Birth-Srinagar, J&KCitizenship-IndianGender-MaleOptional Personal InformationMarital Status-SingleEmployment HistoryWork History-AISSEC, Global Resonance groupAcademic Positions-BBM 2

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