2012

Business
New and Forthcoming Titles from Stanford University Press 20% discount on all titles

Stanford
University Press

StanfordRIEFS B
Fresh content. Fast.
Introducing Stanford Briefs, a new, digital-first imprint from Stanford University Press, which aims to deliver fresh content in a bite-sized format for busy readers; provide the essence of selected topics, or to present incisive analyses that are too long for a journalistic outlet but too short for a traditional book; allow for time-sensitive dialogue without sacrificing the quality of peer-reviewed and carefully edited content. Stanford University Press is pleased to announce its inaugural Brief, The Physics of Business Growth: Mindsets, System, and Processes.

The Physics of Business Growth

Edward D. Hess and Jeanne Liedtka
The Physics of Business Growth provides a roadmap and a set of practical tools to create growth in todays business environment. This brief presents a new, threestep formula that will help leaders and managers to (1) create the right employee and organizational mindsets to enable growth, (2) build an internal corporate growth system, and (3) put in place processes for identifying growth opportunities, conducting growth experiments, and developing and managing a growth portfolio.
Captures the basic laws of growth companies and creates a new formula for success. It has turned the process of growth into a science.
Richard A. DAveni, Tuck School of Business at Dartmouth and author of Beating the Commodity Trap

Mindsets, System, and Processes

"By effectively drawing on first principles, rather than pedestrian techniques, this book provides real insight into how we can achieve the 'holy grail' of profitable growth. If you are one of my competitors, do not read this book."
R. Lemuel Lasher, President and Chief Innovation Officer, Global Business Solutions Group

Behind [the authors'] plainspoken explanations and practical recommendations lies a systematic approach to driving growth that is elegant in its conception, powerful in its economics, and well-supported by experience. Every serious strategist should reflect on the implications of their ideas for breaking out of a sterile and mechanical approach to driving growth.
Michael Balay, Vice President, Strategy & Business Development, Cargill, Incorporated

144 pp., 5 tables, 11 figures, 2012 9780804784887 ebook $9.99 9780804784771 Paper $12.99 $10.39 sale

stanford Briefs

The Soul of Design

Harnessing the Power of Plot to Create Extraordinary Products

Lee Devin and Robert D. Austin

The Soul of Design explores the uncanny power of some products to grab and hold attentionto create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert D. Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a special product that makes itwell, special. They argue that this je ne sais quoi arises from plotthe shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience to perceive its plot and comprehend its qualities. This book provides keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Drawing on detailed casework, which shows how innovators and makers have successfully brought special products to market, the authors deliver a sensible and clear approach to conceiving of artful products and services.
This book is about lovethe love for products. You don't get love from your customers by asking them what they like. Love is about proposing stories that go beyond expectationsas this book teaches. It will help us to pen more stories in the form of special things.

Most SUP titles are available as e-books via our website or your favorite e-reading platform. Visit www. sup.org/ebooks for a complete list of offerings, as well as e-book rental and bundle options.

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Table of Contents
Stanford Briefs ........................... 2 Innovation ..............................3-4 Management and Leadership .............................5-6 Entrepreneurship ............... 6-7 Social Issues in Management ........................... 7 Organizational Studies in Higher Education ........... 8-9 Decision Making and Problem Solving ................... 10 Evaluation................................. 11
Exam Copy Policy .........................8 Ordering .............................................9

Roberto Verganti, author of Design-Driven Innovation

Many books try to rationalize the design processmake designers look at the world as managers. This book helps managers to see the world as creatives do. The idea that magic must have its space for companies to succeed today can propel a business. Executives should put their spreadsheets aside for a bit and read this book.

Rasmus Bech Hansen, Brand Expert and Strategy Director, Venturethree

192 pp., 21 figures, 3 tables, 2012 9780804757201 Cloth $24.95 $19.96 sale

innovation

innovation and technology in the World Economy

A Genealogical Approach

The Evolution of a New Industry

Israel Drori, Shmuel Ellis, and Zur Shapira

Technology Change and the Rise of New Industries

Jeffrey L. Funk
This book explores why new industries emerge at specific moments in time and in certain countries. Part I shows that technologies which experience exponential improvements in cost and performance have a greater chance of becoming new industries. When low-end discontinuities incur exponential improvements, they often displace dominant technologies and become disruptive innovations. Part II explores this phenomenon and instances in which discontinuities spawn new industries because they impact higher-level systems. Part III addresses a different set of questionsones that consider the challenges of new industries for firms and governments. Part IV builds on the previous chapters to analyze the present and future of selected technologies. This important book examines what it will take to realize the potential of new technologies for innovating out of the economic challenges that we face.
Anita M. McGahan, University of Toronto

Serial Innovators
How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

The Evolution of a New Industry traces the emergence and growth of the Israeli hi-tech sector to provide a new understanding of industry evolution. Following the evolution of this industry from embryonic to mature, the authors develop a genealogical approach that enables them to relate the effects of parent companies initial conditions to their respective corporate genealogies and imprinting potential. Drori, Ellis, and Shapira have produced a masterful piece of scholarship. We are left with a better understanding of how entrepreneurial know-how is passed from firm to firm and how the environment influences this process. This is a must read.
Brent Goldfarb, University of Maryland

Abbie Griffin, Raymond L. Price, and Bruce A. Vojak

Serial Innovators zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees solve consumer problems and substantially contribute to the financial value to their firms. This pioneering study details who these serial innovators are, and how they develop novel products, ranging from saltfree seasonings to improved electronics in companies such as Alberto Culver, HewlettPackard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers, and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals.
240 pp., 7 tables, 17 figures, 2012 9780804775977 Cloth $29.95 $23.96 sale

224 pp., 21 tables, 9 figures, 2012 9780804772709 Cloth $45.00 $36.00 sale

288 pp., 24 tables, 19 figures, 2013 9780804783859 Cloth $60.00 $48.00 sale

innovation

Storytelling in Business
Janis Forman

The Authentic and Fluent Organization

Storytelling in Business teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.

Changing on the Job

Developing Leaders for a Complex World

Listen to people in every field and youll hear a call for more sophisticated and thoughtful leadershipfor leaders who can solve more complex problems than the human race has ever faced before. But these leaders wont simply come to the fore; we have to develop them, and we must cultivate them as quickly as is humanly possible. Changing on the Job is a means to this end. Using real-world examples which bring concepts to life, the author invites readers to change the way they think about leadership and adult growth, while offering a set of building blocks, so that readers and the talent that they support can realize their fullest potential.

Jennifer Garvey Berger

Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. To show the reach of storytelling, author Janis Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to teach readers how to develop truly authentic and meaningful tales to drive success.
This book provides a framework for understanding the purposes and elements of organizational storytelling. It challenges us all to develop fluency in storytelling and guides us through the process of building a storytelling habit of mind.
Barbara Shwom, Northwestern University

Destined to become a classic, this is quite simply the best book on leadership and adult development. It breaks ground in applying theory to practice, illustrating how leaders can expand and transform their ability to cope with complexity.

A long-overdue and absolutely convincing account of the importance of narrative in directing, inspiring, and shaping organizations. There is a way to use storytelling to great advantage in any organization, and Formans book will show you how.
Kathy Rentz, University of Cincinnati

William H. Hodgetts, Vice President of Enterprise Talent, Fidelity Investments

256 pp., 26 figures, 2013 9780804768719 Cloth $29.95 $23.96 sale

224 pp., 16 tables, 5 figures, 2011 9780804778237 Cloth $35.00 $28.00 sale

Management and Leadership

A Global Analysis

Effective Human Resource Management

Edward E. Lawler III and John W. Boudreau

Maximizing the Triple Bottom Line Through Spiritual Leadership

Louis W. Fry and Melissa Sadler Nisiewicz
This book draws on the emerging fields of workplace spirituality and spiritual leadership to teach leaders and their constituencies how to develop business models that address issues of ethical leadership, employee well-being, sustainability, and social responsibility without sacrificing profitability, growth, and other metrics of performance excellence. The authors offer real-world examples of for-profit and nonprofit organizations that have spiritual leaders and which have implemented organizational spiritual leadership. These cases are based on over ten years of research, supported by the International Institute of Spiritual Leadership, that demonstrates the value of the Spiritual Leadership Balanced Scorecard Business Model presented in the book.

Grow to Greatness
Smart Growth for Entrepreneurial Businesses
Edward D. Hess
Simply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions that an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies, Grow to Greatness discusses the top ten growth challenges and how to overcome them. Viewing growth as recurring change, this book lays out a framework for how to approach business developmentand how to manage its risks and pace. A masterful work on business growth. Grow to Greatness provides a wonderful blueprint of critical steps to be completed along the journey of building a successful, profitable company.
Andrew L. Bourne, CEO, WayPoint, Serial Entrepreneur

This book presents the Center for Effective Organizations (CEO) fifteen-year study of HR management in todays organizations. The only long-term analysis of its kind, the text measures how HR management is changing, paying particular attention to what creates a successful HR function. Data collected in 2010 draws comparisons between U.S.-based firms and companies in China, Canada, Australia, the United Kingdom, and other European countries. With this analysis, organizations can measure their practices against a worldwide sample, assessing their positioning in the global marketplace, while creating an international standard for HR.

Are you concerned about the present and future of HR? This book is a valuable compendium of longitudinal data, and a wake-up call Clear, inspiring, compellinga to professionals, educators, and must-read for anyone who cares organizational decision makers about the future of business. everywhere.
Wayne F. Cascio, University of Colorado, Denver, and author of Managing Human Resources

This book will give any savvy business leader the insights needed to achieve long-term prosperity.
Nancy Greatrix McGough, Human Resource Director, Room & Board

Margaret Benefiel, author of Soul at Work and The Soul of a Leader

216 pp., 110 tables, 2012 9780804776875 Paper $35.00 $28.00 sale

312 pp., 20 figures, 8 tables, 2013 9780804785082 Paper $29.95 $23.96 sale 9780804776363 Cloth $90.00 $72.00 sale

296 pp., 12 figures, 2012 9780804775342 Cloth $29.95 $23.96 sale

Management and Leadership

The Real Problem Solvers

Edited by Ruth A. Shapiro
The Real Problem Solvers brings together leading social entrepreneurs, funders, investors, thinkers, and champions in the field to answer key questions from their own, first-person perspectives. In no other book are so many leaders' views presented side-by-side. Therefore, this is the ideal accessible and personal introduction for students of and newcomers to social entrepreneurship. Provides singular insight into the aspirations, challenges, and opportunities of those who are at the front of the social entrepreneurial movement. This is a must-read for the leaders in organizations that seek societal impact at the blurred edge between the non-profit and for-profit worlds.
Dominic Barton, Global Managing Partner at McKinsey & Company

Social Entrepreneurs in America

Where Vision and Values Add Value

Building the Responsible Enterprise

Sandra Waddock and Andreas Rasche

This book provides students and practitioners with a practical, yet academically rooted, introduction to the state-ofthe-art in sustainability and corporate social responsibility. In their must-read book, Waddock and Rasche make a compelling case for value-creation through values. It confirms: infusing enterprises with a vision of sustainability is an indispensable ingredient for longterm success.
Georg Kell, Executive Director, UN Global Compact

The Principle of Public Responsibility

Lee E. Preston and James E. Post
First published in 1975, this landmark work develops the principle of public responsibility as an alternative to the notion that firms have unlimited accountability. It also presents one of the first systems-based approaches to corporate responsibility, providing theoretical support for business involvement in public policy. Arguably, the books major contribution is its broad outline of an alternative theory of the firm in societyone that offers the possibility of overcoming traditional public and private dichotomies. Truly a pathbreaking book. Its message is universal and it continues to be timely; it should be required reading for any leaders or would-be leaders who hope to see their businesses thrive in todays complex and chaotic environment.
Sandra Waddock, Boston College

Private Management and Public Policy

An exhilarating read. There are real compelling, proven, and daring ideas here that the rest of us would be wise to embrace.
Trabian Shorters, Vice President of Communities, John S. and James L. Knight Foundation

This is a timely book. Not only does it synthesize the work of many, but also it has the potential to shift the conversation about corporate social responsibility from the periphery into the mainstream where corporate responsibility is the future.
R. Edward Freeman, University of Virginia

376 pp., 17 tables, 3 figures, 2012 9780804781954 Paper $35.00 $28.00 sale 9780804781947 Cloth $90.00 $72.00 sale

240 pp., 2012 9780804774413 Paper $29.95 $23.96 sale 9780804774406 Cloth $90.00 $72.00 sale

192 pp., 4 tables, 10 figures, 2012 9780804783866 Paper $29.95 $23.96 sale

Stanford Business Classics

Entrepreneurship

social issues in Management

Examination Copy Policy

NOW AVAILABLE: e-COPY To order a digital examination copy, go to the book's page on www.sup.org and click Request Examination Copy. This service is free and no invoice will accompany your order.

A New Path to Excellence Knowledge in for Americas Public Management Universities Appropriating the Fields Gary C. Fethke and Lost Foundations
Andrew J. Policano
Public No More examines the rapidly changing environment within public higher education, explaining the many adjustments that universities can make to educate and compete in todays non-profit and growing for-profit arenas.

Public No More

Creating New

Ellen S. OConnor

Fethke and Policano do an excellent job of pinpointing the key issues in public higher education, and presenting strategic management solutions using lucid examples. Rigorous, but not overly technical, this book has a timely message, not just for higher education, but for the analysis of any situation in which strategic choices must be made Revisiting seminal management and change is eminent. John Kraft, authors and demonstrating their University of Florida continuing relevance, this book generates a new understanding This book prepares university of the origins of management leaders for the economic and thought, linking to current debates intellectual decision issues that about the role of business schools. are arising on campuses across Ken Starkey, the country. Public No More is also Nottingham University Business School invaluable to public officials, who need to understand the impact of OConnor blends meticulous their choices on Americas ability to scholarship with her keen philoprovide the top-notch education sophical perspective to reinterpret that is essential to international the world and works of Follett and competitiveness. Barnard for our time. Joseph Alutto,
Ohio State University Paul Godfrey, Brigham Young University

This book rediscovers lost sources in the work of Mary Parker Follett and Chester Barnard, providing a foundation for management as a unique and coherent discipline. It begins by explaining that research universities, and the management field in particular, have splintered into smaller and less related parts. It then recovers a lost tradition of integrating management and the humanities, exploring ways of building on this convention to advance the unique art and science of business.

If you wish to receive a hard copy of a book, please mail or fax your request on your departments letterhead, specifying the title of your course, your expected enrollment, the semester or quarter in which the course will be offered, the course level (undergraduate or graduate), and the titles of any textbooks that you currently use. We allow instructors 90 days to consider any title for potential course adoption. Your examination copy will be followed by an invoice, offering a 20% academic discount (plus shipping charges) that is payable within 90 days. If an adoption notification is received within that 90 day period, your invoice will be cancelled. Otherwise, you may return the copy to our warehouse, or purchase it for your own use. Mail to: Examination Copy Stanford University Press 1450 Page Mill Road Palo Alto, CA 94304 Fax to: (650) 736-1784

280 pp., 19 tables, 9 figures, 2012 9780804780506 Cloth $45.00 $36.00 sale

264 pp., 2011 9780804770750 Cloth $55.00 $44.00 sale

organizational studies in Higher Education

Ordering

Receive a 20% discount on all titles listed in this catalog. Use the following code to redeem this offer on hardcover and paperback editions: S12BUS. Please order by phone or online. Call 800-621-2736, or visit www.sup.org. Phone orders are accepted MondayFriday, 8:00 am to 5:00 pm CT.
Promotional Discount Code: S12BUS. Orders must be prepaid or charged on VISA, MasterCard, Discover Card, or American Express (libraries excepted). Books not yet published or temporarily out of stock will be charged to your credit card when the book becomes available and is in the process of being shipped. Stanford University Press books are distributed by the University of Chicago Press Distribution Center. Shipping & Handling $5.00; outside the United States $8.50; add $1.00/$8.50 for each additional book.

The Roots, Rituals, and Rhetorics of Change

North American Business Schools After the Second World War

An Examination of Grassroots Leaders in Higher Education

Adrianna J. Kezar and Jaime Lester

Enhancing Campus Capacity for Leadership

Mie Augier and James G. March

Some rather remarkable changes took place in North American business schools between 1945 and 1970, altering the character of these institutions and the possibilities for their future. This period represents a minor revolution, during which business schools became more academic, more analytic, and more quantitative. This book considers these changes and explores their roots. It then considers whether business schools should concern themselves primarily with experiential or academic knowledge; what vision of managers and management should these schools reflect; and how managerial education connects its teachings to reality. This book has a distinct sensibility and depth that will make it important. The authors nuance of ideas and range of perspective is excellent.
Anne S. Miner, University of Wisconsin

Contributing to the growing tradition of giving voice to grassroots leaders, this book offers a unique contribution by honing in on leadership in educational settings. It documents the stories of grassroots leaders, including the motivation and background of these bottom up beacons, the tactics and strategies that they use, the obstacles they overcome, and the ways in which they navigate power and join with formal authority. Highlighting the dynamics of power in contemporary institutions, and offering strategies for negotiation, this book authentically and vividly demonstrates the power and processes of leadership without formal authority.
Suzanne Estler, University of Maine

Grassroots leadership is one of the most promising approaches for bringing clarity and cohesion to our nation's universities. Ideas are precious, and this text advances several promising ones.
Clifton Conrad, University of Wisconsin-Madison

376 pp., 1 table, 3 figures, 2011 9780804776165 Cloth $45.00 $36.00 sale

368 pp., 16 figures, 6 tables, 2011 9780804776479 Cloth $60.00 $48.00 sale

organizational studies in Higher Education

High Reliability and crisis Management

Learning From the Global Financial Crisis

Creatively, Reliably, and Sustainably
Edited by Paul Shrivastava and Matt Statler

Swans, Swine, and Swindlers

Coping with the Growing Threat of Mega-Crises and Mega-Messes

Can M. Alpaslan and Ian I. Mitroff

Breakthrough Problem Solving with Action Learning

Concepts and Cases
Michael J. Marquardt and Roland K. Yeo
This book explores why and how action learning groups have been so successful and creative in solving complex problems. The text begins by briefly reviewing the theories that undergird the effectiveness of action learning. It then turns to stories of how organizations have employed action learning in solving specific, often-encountered business problems. These cases not only serve as real-world models for how action learning can be successfully employed, but also offer inspiration, potential starting points, and guidelines for other businesses. A much-needed book that goes beyond conventional checklist thinking. Importantly, they examine 31 global case studies, pinpointing success factors and documenting organizational and economic impacts. This is an ambitious book, well researched, deeply relevant to practitioners and academics.
J.M. Ryan, Senior Fellow, Wharton Executive Education and President and Founder, True North Advisory Group

This volume furnishes insights about the financial crisis and how to move beyond it from the perspectives of aesthetic management, high reliability and crisis management, and sustainability science. It casts new light on traditional economic and managerial theories and policies, and provides fresh ideas to a new generation of scholars and practitioners. On target in identifying creativity human, social, organizational, and ecologicalas key to any paradigm shift in the economy. This volume makes tangible this key insight, engaging readers with essays that are at once informative and provocative.
Ronald Purser, San Francisco State University, co-editor of 24/7: Time and Temporality in the Network Society

The roots of all messes can be classified as Swans (the inability to surface and test false assumptions and mistaken beliefs), Swine (the inability to confront and manage greed, hubris, arrogance, and narcissism), and Swindlers (the inability to confront, detect, and stop unethical and corrupt behavior). Working systematically with these classifications, authors Can M. Alpaslan and Ian I. Mitroff provide tools and frameworks that readers can use to more effectively deal with the crises of today and tomorrow. More than just a scholarly litany of massive crises, Alpaslan and Mitroff offer informed and informative insights into universal aspects of national calamities
Midwest Book Review

376 pp., 16 tables, 14 figures, 9 illustrations, 2012 9780804770095 Cloth $60.00 $48.00 sale

232 pp., 9 tables, 11 figures, 2011 9780804771375 Cloth $35.00 $28.00 sale

264 pp., 49 tables, 1 figure, 2012 9780804774123 Cloth $35.00 $28.00 sale

10

decision Making and Problem solving

Collaborative Evaluations
Step-by-Step, Second Edition
Liliana Rodriguez-Campos and Rigoberto RinconesGmez
This is a comprehensive guide for evaluators who aim to master collaborative practice. The authors present their Model for Collaborative Evaluations (MCE) with its six major components: identify the situation, clarify the expectations, establish a collective commitment, ensure open communication, encourage effective practices, and follow specific guidelines. Drawing on a wide range of collaborative evaluations conducted in the business, nonprofit, and education sectors, this precise and easy-to-understand guide is ideal for students and practitioners who want to use its tools immediately. This book is the best way to get an essential understanding of collaborative evaluation. It's well organized, clearly written, interesting, and comprehensivereally earning the title of a handbook.
Michael Scriven, Claremont Graduate University

Empowerment Evaluation in the Digital Villages

The Evaluation Society

Peter Dahler-Larsen
The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by the two great principles of social order: organization and society. This is a cogent, persuasive, compelling, and clever examination of how evaluation practices are required, designed, and fashioned by both organizational logics and conceptions of society. It should be required reading for evaluation practitioners, as well as all professionals who engage in evaluation as part of their work.
Thomas A. Schwandt, University of Illinois at UrbanaChampaign and Editor, American Journal of Evaluation

Hewlett-Packards $15 Million Race Toward Social Justice

David M. Fetterman

This book analyzes a $15 million community change initiative designed to bridge the digital divide in East Palo Alto, East Baltimore, and San Diego. While examining this large-scale, multisite case, Fetterman highlights the potential for empowerment evaluation to build local capacity and produce credible outcomes. He provides deep insights into key steps in empowerment evaluation by exploring the way that each of these steps took place in the digital villages. This book provides detailed cases of empowerment evaluation in action that will help practitioners to understand implementation issues, challenges, and the benefits of using this evaluative approach.
Stewart I. Donaldson, Claremont Graduate University

Thoughtful and far-reaching in its insights and implications.

Christopher Pollitt, Catholic University of Leuven, Editorin-Chief, International Review of Administrative Sciences

176 pp., 18 figures, 1 table, 2012 9780804781121 Paper $29.95 $23.96 sale 9780804781114 Cloth $90.00 $72.00 sale

280 pp., 2 figures, 2011 9780804776929 Cloth $47.95 $38.36 sale

296 pp., 25 figures, 2 tables, 2012 9780804778091 Paper $35.00 $28.00 sale 9780804778084 Cloth $90.00 $72.00 sale

Evaluation

11

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