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Kcbs Business Plan Final

Kcbs Business Plan Final

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Published by: tfooq on Aug 03, 2012
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King County Bike ShareBusiness Plan
Prepared for:
The Bike Share Partnership
By:
Alta Planning + Design
In association with:
Nelson \ NygaardAlta Bicycle ShareNice Ride Minnesota
Prepared on:
 January 27, 2012
 
 
Table of Contents
Executive Summary
1.0 Introduction .................................................................................................................................... 11.1 Program Goals ................................................................................................................. 11.2 Community Preparedness ............................................................................................ 21.3 Business Plan ................................................................................................................... 22.0 System Planning ............................................................................................................................. 42.1 Service Area and Phasing .............................................................................................. 42.2 System Parameters ......................................................................................................... 112.3 Station Plan ...................................................................................................................... 123.0 Business Model ............................................................................................................................... 214.0 System Costs ................................................................................................................................... 254.1 Start-up Costs ................................................................................................................. 254.2 Operating Costs .............................................................................................................. 264.3 Cost Summary ................................................................................................................. 275.0 User Revenue Projections ............................................................................................................ 295.1 Rate Schedule .................................................................................................................. 295.2 User-Generated Revenue Estimates .......................................................................... 326.0 Other Revenues .............................................................................................................................. 386.1 Grants and Public Funding .......................................................................................... 386.2 Private Foundations ....................................................................................................... 406.3 Advertising and Sponsorship Revenues .................................................................... 406.4 Other Revenue Sources ................................................................................................. 477.0 Business Pro-Forma ....................................................................................................................... 497.1 Profitability and Profit Sharing ................................................................................... 497.2 Cash Flow Analysis ....................................................................................................... 498.0 Sensitivity Analysis ........................................................................................................................ 538.1 Helmet Requirement ..................................................................................................... 538.2 Topography ...................................................................................................................... 578.3 Bicycle Infrastructure .................................................................................................... 58
 
 
8.4 Weather ............................................................................................................................ 598.5 Sponsorship ..................................................................................................................... 618.6 Geographic Distribution .............................................................................................. 618.7 Demand ............................................................................................................................. 628.8 Sensitivity Test of Reasonable Worst Case ............................................................. 629.0 Operational Issues ......................................................................................................................... 639.1 Service Levels .................................................................................................................. 639.2 Maintenance Plan ........................................................................................................... 639.3 Reporting ......................................................................................................................... 639.4 Insurance .......................................................................................................................... 649.5 Integration with Smart Card ........................................................................................ 6410.0 Next Steps ....................................................................................................................................... 6511.0 Summary .......................................................................................................................................... 66
Appendices
A Bike Share System Cost BreakdownB Bike Share Demand ModelC Membership and Usage AssumptionsD Review of Private Funding SourcesE Description of Operational CharacteristicsF Insurance Example

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