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PRESS RELEASE
INDIA ONLINE 200730 million internet users, 20 million online everyday
Internet usage in India continues to grow at a slow but steady pace, both in ‘spread’ and‘depth’. If there are no visible signs of any sweeping or far-reaching growth on the horizonyet, there are no indications of any slowdown either.The overall internet using population in urban India has grown by a healthy 28% betweenApril 2006 and April 2007 to reach 30.32 million now.
Table 1: Growth in Internet Users in Urban India20072006Growth
Total internet using urban individuals30.32 mn23.60 mn28%Regular internet users (at least once a month)25.17 mn21.95 mn15%Occasional internet users (less than once a month)5.15 mn1.65 mn212%
Of the total 30.32 million urban internet users, 25.17 million (83%) are the ‘regular’ userswho log on at least once a month and the balance 5.15 million (17%) are the ‘occasional’users who use the internet with a lesser frequency than that. From a practical point ofview, 20 million internet users are on the net daily.At 30.32 million, the penetration of Internet among the urban Indians stands at 9% now
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Growth got fuelled more by home-based usage this year
If last year’s growth was fuelled by the spread and increased usage from the cyber cafes,then this year’s growth has got driven by the increased usage of internet from homes. Theusage of internet from homes has gone up +19% to reach 59%.However, place of work (office, school, colleges, etc.) still continues to be the singlelargest place for accessing internet at 78% (up +16% over the last year’s figure of 63%).The most disappointing phenomenon during this year has been the near stagnation of thecyber cafes as a place of accessing internet. Its usage has gone up only +1% to reach 47%this year.
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The penetration figures have been calculated assuming the total urban population at 336 million.
©2007 JUXTCONSULT
 
PRESS RELEASE
An even bigger worry about the usage of internet from cyber café is the fact that only 1.4%of the regular internet using population is accessing the net ‘exclusively’ from a cybercafé. This indicates that the relevance of cyber cafés is only ‘secondary’ in nature as ofnow. This could really throw the spanner in the wheel of rapid growth of internet usage inIndia, as in a country like India the large-scale (mass) accessibility and affordability ofcomputer at self-ownership level may still be a long way away.
Broadband is reaching more and more online urban Indians
At least 3 out of 4 regular internet users (77%) who access the net from home now do sousing some form of a broadband or superior connection. At least 74% of office-based usageis also on broadband or superior connections.But despite the widespread usage of broadband, the biggest problem faced on the net (byat least 2 out of 3 net users) is the ‘slowness in opening of websites’. Almost 1 in 3 netusers (35%) also complains about the ‘difficulty in connecting to the net’ in the first place.Therefore, it appears that a large part of the available broadband connectivity is not reallytrue ‘high speed’ broadband connectivity in practice yet.
Net users are ‘heavier’ users of internet from home than of the other mediums
Internet users who access the net from home tend to be relatively ‘heavier’ users of theonline medium as compared to the offline mediums (TV, newspaper and radio).
Table 2: Duration of Usage of Internet and Offline Mediums from HomeInternetTVNewspaperRadioLight Users
(less than 1 hr. a day)43%44%46%72%
Medium Users
(1-2 hrs. a day)35%43%41%19%
Heavy Users
(more than 2 hrs. a day)
22%
13%14%10%
Networking and Entertainment activities are the biggest gainers in popularity
Communication, networking and entertainment activities stand out as the more popularonline activities. In the list of the 10 most popular online activities among the regularinternet users, 5 fall in the domain of communication and networking activities (emailing,instant messaging, chatting, e-greetings and dating/friendship) and 4 of the balance 5 fallin the domain of entertainment activities (news, sports, music, and games).
©2007 JUXTCONSULT
 
PRESS RELEASE
Table 3: Popularity of Online Activities (Top 10)RankOnline Activity % Undertakingin 2007% Undertakingin 2006Increase
1Emailing95%94%1%2Job Search73%53%20%3Instant Messaging62%37%25%4Check News61%53%8%5Online Music60%48%12%6Chatting59%49%10%7E-greetings58%57%1%8Check Sports57%35%22%9Online Games54%35%20%10Dating/Friendship51%27%25%
The ‘rise’ of (social) networking and the ‘hype’ around blogging
If we combine social and professional networking together, then 56% of all internet usersundertake either or both of these networking activities. However, social networking formsthe larger part of this pie with 29% of net users undertaking only social networkingexclusively.Blogging still remain only a ‘tertiary’ internet phenomenon, with only about 31% of allinternet users involved in blogging. While 27% of all online Indians read or check blogs, 15% of them comment on blogs andonly 7% of them have a blog of their own. That is, in effect 89% of all net users who areinvolved with blogging only read blogs.
Yahoo is the most recalled online brand but Google is the most used
Yahoo once again emerges as the most top of mind recalled online brand of all with 30% ofall online Indians recalling it as the first online brand coming to their minds. However,when it comes to actual usage it is Google which emerges the frontrunner with 29% of allinternet users preferring to use Google the most among all the websites.However, at the overall level it is neither Yahoo nor Google but Orkut which shows the bestrecall-to-usage conversion ratio of 1.76.
Table 4: Overall Popularity of Websites (Top 10)RankWebsiteTop of Mind RecallWebsite UsageUsage/Recall Ratio
1Yahoo
29.80%
26.60%0.892Google27.20%
29.30%
1.08
©2007 JUXTCONSULT
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catalyst

do you have the full report? also there is the new india online 2008 study. i only have the press release for that.

reply05 / 26 / 2008
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