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Interbrand Design Forum LogoWho We Are
Since 1978, we have been creating retail brand experiences for companiesaround the world.Interbrand Design Forum’s talent for game-changing innovation led us tocreate a business model that integrates analytics-based strategy—the firstand only company with such a comprehensive offering.This unique ability to address retail’s growing complexity led many of theworld’s top companies to our doorstep and propelled Interbrand DesignForum to the forefront of the industry.In 2008, we added Interbrand to our Design Forum name to reflect our placein the world’s largest branding consultancy; we have been part of Interbrandsince 2002.Interbrand began to work with brands in 1974, when the world still thoughtof “brand” as just another word for “logo.” Today, we have 1,200 associatesin almost 40 offices around the globe and a practice that brings together adiverse team of insightful right- and left-brain thinkers. This deep talent poolmakes our business both rigorously analytic and highly creative.As a result, we have changed the dialogue, defined the meaning of brandmanagement, and continue to lead the debate around brand as a valuablebusiness asset. By making brand central to our clients’ strategic businessgoals, we help them create, manage and grow the value of their brands.
Services
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Strategy
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Analytics
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Branding
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Design
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Architecture
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Implementation
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Sourcing
Leadership
Current Chairman and CEO, Lee Carpenter, founded Design Forum in 1978. Carpenter is now also the Chairman and CEO of Interbrand North America.
Parent Company
In 2002, Design Forum was purchased by Omnicom (NYSE: OMC)(www.omnicomgroup.com)and became part of Interbrand .Omnicom is a leading global marketing and corporate communications company.Omnicom’s branded networks and numerous specialty firms provide advertising,strategic media planning and buying, direct and promotional marketing, public relationsand other specialty communications services to over 5,000 clients in more than 100countries.
 
Fast Facts
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Interbrand Design Forum released the first-ever ranking of the Most Valuable U.S.Retail Brands in January 2009.
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The firm authors and produces Chain Store Age magazine’s annual State of theIndustry report. 2008 was the third year that the Chain Store Age partnered withInterbrand Design Forum to create the thought leadership report.
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CEO, Lee Carpenter has been named to DDI Magazine’s list of retail industry’s mostinfluential people five times.
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DDI Magazine has called Design Forum one of the industry’s retail design innovatorsand one of the most exciting design firms (September 2006)
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Up until 2007 when Design Forum stopped releasing financial data due to Sarbanes-Oxley, the company ranked #4 on Display & Design Ideas’ list of the “Top 100Design Firms” and #6 on VM+SD Magazine’s “Top 50 Retail Design Firms” and(March 2006).
Employees and Locations
As part of Interbrand, Interbrand Design Forum has a global network comprised of morethan 1200 people in nearly 40 offices around the world. Interbrand Design Forum isheadquartered in Dayton, Ohio.
Clients:
Interbrand Design Forum‘s clients are retail companies, consumer packaged goodsmanufacturers, food service organizations, banking and financial institutions, automotivemanufacturers, museums, professional service and entertainment companies. Our portfolio includes work for:AcuraAlltelAnn Taylor Applebee’sAT&TBarclaysBed Bath & BeyondBest BuyCalphalonCampbell’s SoupCapital OneCole HaanDick’s Sporting GoodsDisneyDo It BestDunkin DonutsFedEx / KinkosFerrariFrontgateGander MountainGold’s GymH&R BlockHarrah’sHoliday InnHome DepotHondaJo-Ann StoresJohn DeereKFCKroger Land Rover MazdaMcDonald’sMichaelsMicrosoftNebraska Furniture MartO’Charley’sP&GPapa John’sPenske Truck LeasingPetsmartPorscheSaturnSmartSpeedway/SuperAmericaStaplesStop & ShopSubwayT.J. MaxxT-Mobile
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