Services have been the fastest growing segment of the world economy,particularly in developing countries, creating many opportunities for differentservice-related firms . Acritical service for the development of an economy is the provision of bankingservices. Many developing countries have well-established bankinginfrastructure and branch networks (Greenland, Coshall & Combe, 2006). Forbanks to thrive, both product and service delivery must be adequately alignedwith customer expectations: achieving customer satisfaction and loyalty isessential for long-term survival.Banks are defined as the
"Organizations, which accepts deposits from public and give loans from the general public."
In the present time theyare over and above this definition. Banks are providing innovative serviceswith innovates styles. ATMs, Credit cards and Internet banking have changedthe quality of delivery of services of banks. Banking services are growing withmany new additions such as money transfers, Bank assurance, NRI servicesand so on. Promotion of service has been a challenging task. Banking servicesbeing of a sophisticated nature should be promoted carefully, clearly andinnovatively.