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5. Developing Pricing Strategies and Programs

5. Developing Pricing Strategies and Programs

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Published by Vamsi Tarun

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Published by: Vamsi Tarun on Aug 05, 2012
Copyright:Attribution Non-commercial

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08/19/2013

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Developing Pricing
Strategies and
Programs
 
Synonyms for Price
Rent
Tuition
Fee
Fare
Rate
Toll
Premium
Honorarium
Special assessment
Bribe
Dues
Salary
Commission
Wage
Tax
 
Common Pricing Mistakes
Determine costs and take traditionalindustry margins
Failure to revise price to capitalize onmarket changes
Setting price independently of the rest of the marketing mix
Failure to vary price by product item,market segment, distribution channels,and purchase occasion

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