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Medical Tourism in Asia

Medical Tourism in Asia

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Published by Mukul Sharma

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Categories:Types, Research
Published by: Mukul Sharma on Aug 05, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Asia: The Destination For Medical Tourism
Publication Year :
2006
Authors:
Amy Sonpal, Joel Sarosh Thadamalla
Industry:
Health Care
Region:
Asia
Case Code:
CCA0029A
Teaching Note:
Not Available
Structured Assignment:
Not AvailableAbstract:Asia had emerged as the destination for medical (healthcare) tourism capitalizing on
advantages of “lower cost skilled personnel, cultural factors, natural endowments and uniqueforms of medicine.” The targeted consumers were patients from developed nations where
medical treatments were expensive and the waiting lists long. By providing medical servicesto foreign customers, these countries were not only generating valuable foreign exchange, butwere also creating employment opportunities. Thailand was the leader in the region, followedby Singapore and Malaysia and India as the preferred destinations for medical treatmentThe benefits of foreign exchange, employment and growth in national income, whichextended well beyond the medical, travel and tourism sectors attracted government interestacross Asia, and efforts to attract medical tourists added to the growth of the industryThough Asian countries provided cheaper medical services, they were also perceived bysome as being manned by low quality doctors who provided poor quality treatment. Pricingof the treatments and packages across the region varied. Experts opined that the overemphasis on the foreign patients who offered higher revenue compared to domestic patientscan be detrimental to public healthcare services in the home country. Despite the issues andchallenges, the region had vast opportunity for growthThe case describes the growth and reasons of the Asian region as a preferred destination forMedical/Healthcare Tourism and the importance of the healthcare tourism industry in theAsian economies. The case details the issues and challenges for the countries in servicing thepatients. The case ends on the discussion whether such emphasis on healthcare tourism wasdiverting the attention and resources of the government from the domestic healthcare needs,especially public health. With such competition and challenges, would Asian countries beable to capitalise on the opportunity and at the same time fulfill the social obligation of healthcare at homePedagogical Objectives:

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