consumer had grouped it to previous product line features he/ she tries to interpret it in the nextstage
Consumers interpret the information they have in an organised manner. Nowinterpretation in our case of Google Nexus follows the cognitive and affective as:
One of the bestNow the consumer already have some idea about the company products and once he has theinformation required and after that information gets organised the consumer tries to relate this towhat he holds in his memory already. So specifications may include:
3G enabled: yes
Screen Resolution: 1280 by 800 pixels
Battery Backup: 9 hours
Screen size: 7 inch
Screen quality: Capacitive 5 Point Multi Touch Screen
Processor: 1.2 GHz
OS: Android v4.1 (Jelly bean)
Memory of 8 GB or 16 GB
Full HD Video Playback up to 1080p
Colour: Silver grey back and black sides
Describe how marketers can apply their knowledge of differential threshold in packaging,pricing and promotional decisions of chocolate bars and detergents.
Consumers have limited sensitivity for noticing the changes betweendifferent stimulus value. This limited sensitivity is defined in terms of differential threshold
as thesmallest detectable difference between two values of the same stimulus.
This threshold value is aboon for a marketer to gain competitive advantage. This threshold is calculated by slightly changingthe stimulus until the difference is noticeable to the consumer. The difference between the startingpoint and the point where he first notices the change is called
just noticeable difference (jnd).
Though this differential threshold varies with the consumer and conditions but numerous studies
have revealed a relationship between called Webber’s law which can be expressed as:
∆s∕S = K
where S= the initial stimulus value
∆s= the smallest change in stimulus capable of being detected.