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Strategic Management

Strategic Management

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Published by mayank79in7620

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Published by: mayank79in7620 on Aug 06, 2012
Copyright:Attribution Non-commercial


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06/08/2012 1
Strategic Management - Syllabus
Classes of Decisions.
Levels of Decisions.
Role of different Strategists.
Relevance of Strategic Management.
Strategic Management in India.
06/08/2012 2
Business Policy - Definition
 As defined by Christensen: “Business Policy is
the study of the function and responsibilities of Senior Management, the crucial problems thataffect success in the total enterprise, and thedecisions that determine the directions of theorganisation and shape of its future.
The problems of policy in the business, likethose of policy in public affairs, have to do withchoice of purposes, the moulding of organisational identity and character, thecontinuous definition of what needs to be done,and the mobilisation of resources for theattainment of organisational Goals in the face of competition or adverse circumstance
06/08/2012 3
Concept of Strategy
new Paradigm
1940- 1960: Planned policy becameirrelevant due to increasinglycomplex and accelerating changes.Firms had to anticipateenvironmental changes. A strategyneeded to be formed with criticallook at basic concept of Business andits relationship to the existingenvironment then.

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