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Scheiman Portfolio(Revised)

Scheiman Portfolio(Revised)

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Published by Samantha Scheiman

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Published by: Samantha Scheiman on Aug 06, 2012
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05/13/2014

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ARKANSAS LOCAVOR
PORTFOLIO
Samantha Scheiman | Publishing Inside Out
 
 
2
REFLECTION
BeforeItookthiscourse,publishingwasanebuloustopictome.Likemanypeople,Ihavealwaysbeensmittenwiththeideaofwritingandpublishingabook,butnaturally,thatfeelinghasbeenaccompaniedbysometrepidation.Thankfully,throughdetailingthenuancesofthebookpublishingprocess—fromconcepttomanuscript,production,andpublication—thiscoursehasallayedmyfearof“notknowingenough”topublishabook,givingmeaboostofconfidenceinstead.Throughoutthiscourse,ithasbeenenlighteningtolearnaboutthediversecareerswithinpublishing,rangingfromdevelopmenteditorstobookdesignerstomarketingandpublicityspecialists,amongothers.Inowseethatsomeofmydesignandmarketingskillsmayfitsomepublishing jobs,soIwillconsidersuchcareeroptionsupongraduation.Myfirstportfoliopieceisthe
BookProposal
for
 ArkansasLocavore:AGuidetoFarmersMarketsandRecipesintheNaturalState
.Ifeelasthoughthisdocumentreallysolidifiedmyvisionof
 ArkansasLocavore
,givingmeafoundationforalloftheotherdocuments.IhaverevisedthisproposalcountlesstimesandhaveincorporatedmanyofSarahMitchell’sexcellentsuggestionsintothisparticularversionoftheproposal,soIfeelthatthewordingisstrong,brimmingwithrichdetailandcrispness.However,Iwillreviseitsomemorebeforesubmittingittoapublisher,asnodocumentcanberevisedtoomanytimes,andIwillseekafeweditorsinmydepartmenttoofferfreshperspectives.Secondly,my
TableofContents
istheresultofcarefulthinking.Toaccommodatenewcomerstothelocal-foodscene,Iincludedasectionentitled,“BrowsingFarmersMarkets:WhattoBuy,WhattoAvoid”thatdelvesintotheentirefarmers-marketexperience,frompurchasingtostoringmarketgoods.Irealizetheheadingsarenotveryexciting,butfornow,theyemphasizethemainfunctionsofthesesections.InthefutureImayexperimentwithheadingsthatareabitmorecompelling,thoughthere’snothingwrongwithsimpleheadingsthathighlighttheirrealpurposeofoutliningthebook.Mythirdportfoliopiece,then,consistsofmy
bookcoverdesign
,whichIconsideramongmybestworkproducedinthiscourse.Istudiedthecoversofthelocal-foodcookbooksIowntogainaninformedperspectiveonwhat
 ArkansasLocavore
shouldemphasize.Iwantedtheoverallcolorschemetobebrightandrepresentativeofsomeofthevegetablesfeaturedwithin,soIchosekellygreenandgoldhuestomimictheever-popularSoutherngreensandgoldensummersquashes.IlikedthecleanlookoftheFuturatypeface,andIthoughttheRockwelltypefaceforthesubtitleaddedsomeinterest.Overall,I’mquitepleasedwiththisdesign’sunifiedlook,andIhopetofindasuitablefarmers-marketphototoreplacethestockimageIfoundoniStock.com.Additionally,myfourthdocumentis
 ArkansasLocavore
’s
DesignDocument
.Iencounteredsomedifficultyincomposingthefirstpart,thestoryinanutshell.
 ArkansasLocavore
hasalotofmovingparts,ifyouwill,soitwashardtocondenseitdowntoa
 
 
3fewmainpoints.Ialsofounditchallengingtocomposethefourthsection,whichconsistedofdescribingthebook’soveralllook.Inhindsight,IwishIhadsketchedafewpagemockupssothatitwasn’tsohardtovisualizethelayout.Finally,thelastcomponentofmyportfolioisthe
 ArkansasLocavore
MarketingPlan
.Ithinkmyconceptof
 ArkansasLocavore
’saudienceevolvedduringthisclass,soIfeelthatthisdocumentshowcasesmyaudiencethebest,emphasizingthefactthatmytargetaudienceissavvyabouttheirbudgetsandatabeginnerorintermediatecookinglevel.AsIwasdistillingtheresultsofmymarketresearch,IrealizedIshouldhaveaskedtheopen-endedquestion,“Whatinhibitsyoufrombuyinglocalfood?”insteadofofferingalistofpossibilities,evenifIincludedawrite-inoption.Ultimately,thisclassranksamongthefinestIhaveevertaken.Ireceivedafantasticoverviewofthepublishingprocessthatwillcertainlystickwithme,andmorethanthat,IdiscoveredIhaveabookproposalthatisworthsubmittingtoapublisher,thankstothewonderfulcomplimentsandconstructivecriticismIreceivedfromfellowclassmatesandyou,Michael.Ilookforwardtoconvertingmynewfoundpublishingknowledgeintoreal-lifepracticeeitherthroughpursuingapublishingcareerorseekingapublisherfor
 ArkansasLocavore
.Fromthebottomofmyheart,thankyouforeverything,Michael!

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