Company Goals

RightSite2009-01-09

Goals for February to July 2009DepartmentAreaGoal

MarketingWebsite trafficVisits – 2000/month for JulyMarketingWebsite trafficUnique Visitors – 1200/month for JulyMarketingWebsite trafficPage views – 8000/month for JulyMarketingWebsite trafficBounce rate – under 50% for JulyMarketingWebsite rankingAchieve a page rank of 5 by JulyMarketingRegistered UsersRegister 2000 usersMarketingActive UsersEnsure that at least 15% of registered users becomeactive usersMarketing Newsletter subscribersGain 500 new newsletter subscribersMarketingMedia coverageEnsure that at 10 articles are published aboutRightSite in the mediaMarketingPRProduce at least one press release per monthMarketingPartnershipsAchieve at least four partnerships with worldwidereal estate organisationsMarketingPartnershipsAchieve at least four partnerships with trade/investment organisationsMarketingEventsHave at least two happy hour eventsMarketingEventsSponsor at least 4 trade showsHRStaff turnover0% staff turnover HRRecruitmentRecruit marketing executive to start work by March15thHRRecruitmentRecruit content manager to start work by March15thHRRecruitmentEnsure that the company maintains at least twointerns at all timesHRRecruitmentAdopt a web-based applicant tracking system toaccelerate the recruitment processHRRecruitmentImprove the company's job posting and jobadvertising practices so that there are at least 30applicants for each position posted

HR Training and jobknowledgeAssist all staff in gaining a basic knowledge of webdesign including HTML and CSSHR Training and jobknowledgePromote knowledge of industrial property amongthe staff so that all staff develop and understandingof how the market works and are aware of currentmarket trends and recent transactionsHR Training and jobknowledgeCreate a bilingual company where all staff arecapable of performing their job functions in EnglishFinanceBudgetMaintain costs within 5% of budget in everycategory and within overall budget levelsFinanceAccounting systemEstablish server-based, multi-user finance systemSalesRevenueAchieve revenues of RMB XXX/month by July 31stContentDevelopmentEditorialEstablish and maintain a three month editorial planContentDevelopmentEditorial quantityPublish at least 48 feature stories in each languageContentDevelopmentEditorial quantityEnsure minimum 10 forum postings/week in eachlanguageContentDevelopmentEditorial quantityPublish 2 research reports/monthContentDevelopmentEditorial quantityPost 2 tradeshows/week ContentDevelopmentEditorial quantityPost 1 IDAAWorld story per dayContentDevelopmentEditorial Quality -accuracy0 factual errorsContentDevelopmentEditorial Quality -speedAll news stories posted on IDAA site within twoworking days of first being reportedContentDevelopmentEditorial Quality -costMaintain production and quality standards withoutexceeding content development budgetContentDevelopmentEditorial Quality – reader reactionAverage one reader comment per week over the period (not counting spam comments)ContentDevelopmentEditorial – feature production timePublish all feature stories (with translation) to thesite within five working days of submissionContentDevelopmentListings developmentRightSite – establish list of 1000 propertiesContentDevelopmentListings developmentRightSite – achieve completeness rating of 80% or better for 60% of IZ listings

ContentDevelopmentListings developmentRightSite – reach completeness rating of 80% or better for 60% of Consultant listingsContentDevelopment/Customer ServiceListing creationreview timeEnsure that all user created listings are reviewed and published to the site within one business dayContentDevelopment/Customer ServiceListing error rate/qcEnsure that fewer than 10% of existing listings haveerrorsContentDevelopment/Customer ServiceListing error rate/qcEnsure that at least 98% of new listings are error freeContentDevelopment/Customer ServiceListing completenessEnsure that property listings average 80%completeness or better ContentDevelopment/Customer ServiceCustomer RelationshipManagementTrack all sales and marketing activities in ConnectContentDevelopment/Customer ServiceData IntegrityReduce duplicates in Connect and RightSite – 0 newduplicate entriesContentDevelopment/Customer ServiceData IntegrityImprove accuracy of Connect and RightSite entries – any updated records must include correct phonenumber and email addressContentDevelopmentConnect – work trackingEnsure that all work is tracked in ConnectWebdevelopmentWebsite developmentRemove all bugs from Phase I websiteWebdevelopmentWebsite developmentComplete Phase II of site by July 31