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Handout - Session 2 Introduction to Datamining

Handout - Session 2 Introduction to Datamining

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Introduction to Data MiningandKnowledge Discovery
Third Edition 
byTwo Crows Corporation
 
 Introduction to Data Mining and Knowledge Discovery, Third Edition
ISBN: 1-892095-02-5© Two Crows Corporation. No portion of this document may be reproduced without express permission.For permission, please contact: Two Crows Corporation, 10500 Falls Road, Potomac, MD 20854 (U.S.A.).Phone: 1-301-983-9550. Web address: www.twocrows.com
R
ELATED
R
EADINGS
 Data Mining ’99: Technology Report,
Two Crows Corporation, 1999M. Berry and G. Linoff,
 Data Mining Techniques,
John Wiley, 1997William S. Cleveland,
The Elements of Graphing Data, revised,
Hobart Press, 1994Howard Wainer,
Visual Revelations,
Copernicus, 1997R. Kennedy, Lee, Reed, and Van Roy,
Solving Pattern Recognition Problems,
Prentice-Hall, 1998U. Fayyad, Piatetsky-Shapiro, Smyth, and Uthurusamy,
 Advances in Knowledge Discovery and Data Mining,
MIT Press, 1996Dorian Pyle,
 Data Preparation for Data Mining,
Morgan Kaufmann, 1999C. Westphal and T. Blaxton,
 Data Mining Solutions,
John Wiley, 1998Vasant Dhar and Roger Stein,
Seven Methods for Transforming Corporate Data into Business Intelligence,
Prentice Hall 1997Brieman, Freidman, Olshen, and Stone,
Classification and Regression Trees,
Wadsworth, 1984J. R. Quinlan,
C4.5: Programs for Machine Learning,
Morgan Kaufmann, 1992
 
TABLE OF CONTENTS
Introduction
Data mining: In brief...................................................................1Data mining: What it can’t do .....................................................1Data mining and data warehousing .............................................2Data mining and OLAP...............................................................3Data mining, machine learning and statistics..............................4Data mining and hardware/software trends.................................4Data mining applications.............................................................5Successful data mining................................................................5
Data Description for Data Mining
Summaries and visualization.......................................................6Clustering ....................................................................................6Link analysis ...............................................................................7
Predictive Data Mining
A hierarchy of choices................................................................. 9Some terminology .....................................................................10Classification.............................................................................10Regression.................................................................................10Time series ................................................................................10
Data Mining Models and Algorithms
Neural networks ........................................................................11Decision trees ............................................................................14Multivariate Adaptive Regression Splines (MARS) .................17Rule induction ...........................................................................17K-nearest neighbor and memory-based reasoning (MBR) .......18Logistic regression ....................................................................19Discriminant analysis ................................................................19Generalized Additive Models (GAM).......................................20Boosting ....................................................................................20Genetic algorithms ....................................................................21
The Data Mining Process
Process Models .........................................................................22The Two Crows Process Model ................................................22
Selecting Data Mining Products
Categories..................................................................................34Basic capabilities.......................................................................34
Summary............................................................................................

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