Table of Contents
Executive Summary ..........................................................................................................3Introduction of Company....................................................................................................4History of KFC ...................................................................................................................4Philosophy of KFC..............................................................................................................6The CHAMPS Program...................................................................................................6Current Market Situation ....................................................................................................7Market Share....................................................................................................................7Current Products Review.................................................................................................7Competitive Analysis.......................................................................................................9KFC SWOT Aanalysis.........................................................................................................9Objectives of KFC.............................................................................................................11Values of KFC................................................................................................................12Issues of KFC.....................................................................................................................12Every Chicken Tested....................................................................................................12Every Chicken Certified................................................................................................12Marketing Strategy.............................................................................................................13Segmentation..................................................................................................................13TARGET MARKET FOR FAST FOOD.......................................................................144P’s Of Marketing..........................................................................................................15Services..........................................................................................................................16Environmental factors........................................................................................................16Socio-Cultural Element..................................................................................................16Technological Elements.................................................................................................17Economic Elements.......................................................................................................17SalesPromotion .................................................................................................................18Advertisment......................................................................................................................18Price...................................................................................................................................19Budget analysis..................................................................................................................192
Executive Summary
The following marketing plan of the KFC (Kentucky Fried Chicken) describes asa major Quick Service Restaurant (QSR) operator in Pakistan, which has beenestablished for just over 10 years. It serves mainly chicken related items and alsooffers add ups to its consumers as well. More and more Pakistanis have beenopting for a healthier eating diet as a large number of them have become morehealth conscious. This has opened the door for KFC’s main competitors, such asMcDonald’s, to come out with a new range of healthier products, allowing themto mount a greater challenge on KFC’s position as Pakistan’s leading fast foodoperator. As a response to the advancement made by KFC’s competitors inproviding healthier fast food, KFC to introduce a new set of healthier productsthat would be mainly targeted at health conscious people. Its target marketwould largely be based on segmentation of age, where it would be focused oncustomers in the age group of between 4 to 40 years old. The pricing andpromotion strategies would also be looked into as KFC prepares to battle with itsrivals.
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Kfc Mkt Plane
it's the revised edition of KFC maketing plan nd i hv made changes to it according to my requirements i hope u ppl like it more then the previous 1 and it's ppt file will also be available
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