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A PROJECT REPORT on to Know the Awareness of the Customers Towards Vishal Mega Mart

A PROJECT REPORT on to Know the Awareness of the Customers Towards Vishal Mega Mart

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A PROJECT REPORT on to Know the Awareness of the Customers Towards Vishal Mega Mart
A PROJECT REPORT on to Know the Awareness of the Customers Towards Vishal Mega Mart

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Published by: Babasab Patil (Karrisatte) on Aug 09, 2012
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04/16/2013

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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHALMEGA MART.
EXECUTIVE SUMMARY
It is very important for any company to know how the customers perceive their productsand services. It is customer’s perception which influences the products and servicesoffered by the organization. If the organizations make an attempt to find the customers perception then, depending upon the feed back received, if required, it can alter its product/s accordingly. In today’s competitive scenario understanding the customer’s perception has been receiving increasingly importance and it has became one of the mostimportant tasks for the successful organizations.To be a successful marketer it is necessary to recognise the changing needs of thecustomers and always be adaptive to tailor the product/s and/or services to satisfycustomers need more effectively and efficiently than the competitors to achieve highestcustomers satisfaction ranking..Different customers have different experiences and perceptions towards the brand,understanding these differences and rendering what the customers need is very vital for thesurvival and the growth of the organization.In this study an attempt is made to understand the customer perceptions so that thecompany can improve upon the areas where the customers do not have good perceptions byway of adopting various promotional tools.Ascertaining customer’s perception becomes very complicated. Lot of complications areinvolved in ascertaining the perception. It is very difficult to understand how the customers perceive. So understanding the customer’s perception helps to the company to improveitself in many areas.
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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHALMEGA MART.
COMPANY PROFILE
Vishal retail Ltd is the largest market retail chain in India with more than 175 stores in 24states & 104 citiesacross India.Retailing, in commerce, consists of buying goods or  products in large quantities from manufacturers or importers, either directly or through awholesaler, & then selling individual items or small quantities to the general public or enduser customers, usually in a shop, also called stores. Retailers are at the end of supply chainthat link manufacturers, wholesalers, other suppliers and the final consumers. Marketerssee retailing as a part of their overall distribution strategy. Manufactured goods areworthless until they pass through acid test of retail distribution. The Vishal brand is known for great modern style for men, womenand children. Vishal offers high level fashion styling. Since 1986, our name has beensynonymous with quality, value and fashion integrity. We offer an unparalleled collectionof clothes for the entire family. Each garment is hand selected for quality andcontemporary styling. Vishal manufactures majority of its own garments and out sourcessome under its direct quality supervision. This enables us to offer the lowest possible andmost reasonable price.Vishal Mega Mart stores offer affordable family fashion at prices to suit every pocket.The outlet retails Garments, Footwear, Home Furnishing, Household, Food & Non-FoodProducts, Ladies Accessories, Lifestyle, Hardware, Car Accessories, Techno & Electricals,Utensils, Sports & Fitness, Stationery, Toys & Games, Travel Accessories, Furniture,Sanitary Ware, Crockery, Consumer Durables, FMCG, etc. in almost all price ranges.What started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) istoday a conglomerate encompassing 183 showrooms in 24 states / 110 cities .India’s firsthyper-market has also been opened for the Indian consumer by Vishal. Situated in thenational capital Delhi this store boasts of the single largest collection of goods andcommodities sold under one roof in India.Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price
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TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHALMEGA MART.
ranges. The showrooms have over 70,000 products range which fulfills all your householdneeds, and can be catered to under one roof. It is covering about 29, 90, 146 ssq. ft. in 24states across India. Each store gives you international quality goods and prices hard tomatch. The cost benefits that is derived from the large central purchase of goods andservices is passed on to the consumer .Vishal mart has been fortunate in having very eminent and honest men of vision and greattalent as Board of Directors and Executives. The ever increasing profit figures of the Vishaldepict the efficiency of the management. Discount and several other developments in andaround the organized retail trade (the 3% of the total retail trade) indicate the changingdynamics of the sector and the way the business will take shape in the years to come. For Ram Chandra Agarwal, MD, Vishal Mega mart, the discount war is just a component of theoverall evolution process initiated by retailers. “We are concentrating on buying involumes through cash purchase which give us an edge. Ultimately, the convenience, valueand variety given to customers will make a difference,” he says. Be it managing a supplychain, grappling with hundreds of suppliers or handling store inventory — the modernretail industry is a big affair. Then follow other aspects like positioning of the brand withapt pricing, packaging and retail experience, understanding the customers, dealing with partners such assuppliers, mall developers and franchisees. However, the biggest challenge is saving buckseither through margins or rentals, so that there is profit even after the discounts. Though itreads as a complete win-win situation, it is surely a tough target to be achieved.“Though organized retail is at its nascent stage, once the brands are established, theFMCGs will have to deliver to their expectations. Moreover, if these FMCGs buckle upwith retailers, the country will see a slew of private labels coming in,” says Sahni. He adds,“These private labels will gradually end up carving a niche for themselves even in theunexplored territories, including rural India.Minimal advertising or promotional costs will further increase the margins.” TheRetailer’s Association of India (RAI), an association of retailers like Pantaloons, Piramyd,Shoppers’ Stop, Subhiksha Trading, Food World Supermarkets, Hypercity Retail, ReliancePetro Marketing, etc, has now asked all Indian FMCG companies to follow a July 1
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