TO KNOW THE AWARENESS OF THE CUSTOMERS TOWARDS VISHALMEGA MART.
ranges. The showrooms have over 70,000 products range which fulfills all your householdneeds, and can be catered to under one roof. It is covering about 29, 90, 146 ssq. ft. in 24states across India. Each store gives you international quality goods and prices hard tomatch. The cost benefits that is derived from the large central purchase of goods andservices is passed on to the consumer .Vishal mart has been fortunate in having very eminent and honest men of vision and greattalent as Board of Directors and Executives. The ever increasing profit figures of the Vishaldepict the efficiency of the management. Discount and several other developments in andaround the organized retail trade (the 3% of the total retail trade) indicate the changingdynamics of the sector and the way the business will take shape in the years to come. For Ram Chandra Agarwal, MD, Vishal Mega mart, the discount war is just a component of theoverall evolution process initiated by retailers. “We are concentrating on buying involumes through cash purchase which give us an edge. Ultimately, the convenience, valueand variety given to customers will make a difference,” he says. Be it managing a supplychain, grappling with hundreds of suppliers or handling store inventory — the modernretail industry is a big affair. Then follow other aspects like positioning of the brand withapt pricing, packaging and retail experience, understanding the customers, dealing with partners such assuppliers, mall developers and franchisees. However, the biggest challenge is saving buckseither through margins or rentals, so that there is profit even after the discounts. Though itreads as a complete win-win situation, it is surely a tough target to be achieved.“Though organized retail is at its nascent stage, once the brands are established, theFMCGs will have to deliver to their expectations. Moreover, if these FMCGs buckle upwith retailers, the country will see a slew of private labels coming in,” says Sahni. He adds,“These private labels will gradually end up carving a niche for themselves even in theunexplored territories, including rural India.Minimal advertising or promotional costs will further increase the margins.” TheRetailer’s Association of India (RAI), an association of retailers like Pantaloons, Piramyd,Shoppers’ Stop, Subhiksha Trading, Food World Supermarkets, Hypercity Retail, ReliancePetro Marketing, etc, has now asked all Indian FMCG companies to follow a July 1