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iYogi Insignts - Freemium Survey Report

iYogi Insignts - Freemium Survey Report

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Published by iYogiReviews
The rise of the Internet combined with pioneering technology innovations is bringing newer kinds of products and services into our lives. These are the kind of services that are difficult to appreciate without some degree of actual usage, in order to understand the value they are able to offer their users.

The more radical these goods and services are, the more they need to be experienced in order to be understood by users. Called Experience Goods, such goods and services have given rise to a new marketing pricing strategy called Freemium.

This iYogi Insights survey of Consumer Adoption of Freemium Goods and Services seeks to understand how the average American uses and relates to new-age technologies.

The survey was conducted on iYogi subscribers through an online form following their support sessions.

A total of 2002 respondents filled the online survey form consisting of 5 detailed questions regarding previousexperience of Freemium offers, usage of Freemium products/services under different categories, Freemium experience details and their choosing to opt for the paid version or not.

The data collected was then collated, analyzed and compared to identify, assess and quantify trends and patterns.
The rise of the Internet combined with pioneering technology innovations is bringing newer kinds of products and services into our lives. These are the kind of services that are difficult to appreciate without some degree of actual usage, in order to understand the value they are able to offer their users.

The more radical these goods and services are, the more they need to be experienced in order to be understood by users. Called Experience Goods, such goods and services have given rise to a new marketing pricing strategy called Freemium.

This iYogi Insights survey of Consumer Adoption of Freemium Goods and Services seeks to understand how the average American uses and relates to new-age technologies.

The survey was conducted on iYogi subscribers through an online form following their support sessions.

A total of 2002 respondents filled the online survey form consisting of 5 detailed questions regarding previousexperience of Freemium offers, usage of Freemium products/services under different categories, Freemium experience details and their choosing to opt for the paid version or not.

The data collected was then collated, analyzed and compared to identify, assess and quantify trends and patterns.

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Published by: iYogiReviews on Aug 09, 2012
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08/09/2012

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INSIGHTS
Freemium Survey Report
CONSUMER ADOPTION OF FREEMIUMPRODUCTS AND SERVICES
 
Give it away for free, make money! 
42% customers pay for products/services after experiencing them.
1.2.3.4.5.6.Freemium is the way for introducing new types of products and services for communication,entertainment, music, productivity, and cloud applications.100% respondents have experienced Freemium offers for at least one product or service.42% users pay for products/services after experiencing them.Users new to the product or service provide higher conversions after using the Freemium offer. Thisis true for almost every category covered.39% of customers have experienced a free one-on-one consultation with experts, ranging fromEnergy Savings, Lasix Surgery, Nutrition and Fitness, to Career and Life Coaching.For nearly 60% of respondents, iYogi tech support is their first experience of a Freemium one-on-onefree consultation service with a technology expert.
Key Findings
 
42%
of all respondentshave used a Freemiumservice or productexperienced a firstwith iYogi for a freeone-on-one consultationwith a technology expert
respondents paid forproducts/services afterexperiencing them
100%
58%39%
have experienced free 1-on-1consultations with expertsin Energy Savings, Lasix Surgery,Nutrition & Fitness, etc
First-time users more  likely to convert! 
Detailed Findings 
Freemium is ideal for an Experience Good*
*Experience Good - a service or a product that needs a period of use before the customer can determine the value they can derive from it.
Increase in conversionrates for first-time users.

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