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Adopting Social Networking and Technology:The Challenges and Obstacles Atlanta-based Nonprofits Encounter - Shanika "Nikki" Wooton - March 2012

Adopting Social Networking and Technology:The Challenges and Obstacles Atlanta-based Nonprofits Encounter - Shanika "Nikki" Wooton - March 2012

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Published by NikkiWooton
Nonprofits have been steadily adopting the use of social networks to raise awareness, market events, and even fundraise. However, the use of such sites is being undertaken in many cases without planning, setting goals, or measuring these efforts. This study will examine how three-Atlanta based nonprofits are engaging the use of social networks, and how budget, as well as staff affects the role technology plays in their utilization of these sites. Furthermore, this study will seek to understand the obstacles and challenges of using social networks and technology, as well as suggest ways to maximize overall usage.
Nonprofits have been steadily adopting the use of social networks to raise awareness, market events, and even fundraise. However, the use of such sites is being undertaken in many cases without planning, setting goals, or measuring these efforts. This study will examine how three-Atlanta based nonprofits are engaging the use of social networks, and how budget, as well as staff affects the role technology plays in their utilization of these sites. Furthermore, this study will seek to understand the obstacles and challenges of using social networks and technology, as well as suggest ways to maximize overall usage.

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Published by: NikkiWooton on Aug 10, 2012
Copyright:Attribution Non-commercial

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12/28/2013

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 Adopting Social Networking and Technology:The Challenges and Obstacles Atlanta-based Nonprofits EncounterShanika Danielle WootonSubmitted in Partial Fulfillment of the RequirementsFor the Degree of Master
 
of Arts
 
in Arts AdministrationatThe Savannah College of Art and Design© March 2012, Shanika Danielle WootonThe author hereby grants SCAD permission to reproduce and to distribute publicly paper andelectronic thesis copies of document in whole or in part in any medium now known or hereaftercreated.Signature of Author and Date __________________________________________________________________________________________________________________________/___/___Sarah CorporandyCommittee Chair_____________________________________________________________________/___/___Patrick KelseyCommittee Member_____________________________________________________________________/___/___Amanda FickeyCommittee Member
 
 Adopting Social Networking and Technology:The Challenges and Obstacles Atlanta-based Nonprofits EncounterA Thesis Submitted to the Faculty of the Arts
 
Administration Departmentin Partial Fulfillment of the Requirements for theDegree of Master of Arts
 
in Arts AdministrationSavannah College of Art and DesignByShanika Danielle WootonAtlanta, GeorgiaMarch 2012
 
AcknowledgementsThroughout this thesis process, there have been many people guiding me along the way.
Without their support, encouragement, and overall ―just do it,‖
attitudes, I would surely not bewriting this acknowledgements section. So, first I would like to thank my parents for supportingme during this time. While they asked questions about my thesis and research, they were quick totell me when I became a little too long-winded about it all. I would also like to thank mycommittee members for their continued encouragement, guidance, and patience, without you allthis thesis would have never been completed. Also, a big thank you to my wonderful friends allof whom continued to remind me that there is a world outside of school, and by finishing thisthesis, I was one-step closer to accomplishing my dreams. Lastly, I would like to thank the staff at the Atlanta Symphony Orchestra, the Atlanta Opera, and the Museum of Contemporary Art of Georgia for taking time to participate in my surveys. The information presented throughout thisthesis was only possible with their support.

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