Social Media Management
Application for Social Business
Copyrights 2012 Simplify360www.simplify360.com
The Consumer Electronics industry is highly dynamic and fast-changing,fueled by rapid innovations and technological changes. Market researchshows that the top ten players contribute to approximately 52% of the totalmarket size. The industry has seen the rise and fall of many companies.Due to the dynamic nature of the industry, it poses a great challenge for anyone company to stay on top. The evolving demands of consumers and therate of innovation from the companies have very interesting dynamics to addto this. In addition to this, the eco-system that drives the industry is widespread. Factors such as raw material costs, labor costs, economic conditionsand purchasing behavior of consumers play a vital role.Among the many players in the market, SONY is known for its high-endinnovations and designs, which seem to have inspired APPLE in many waysduring its early days. But in the present context, it is facing a huge challengeto keep up with innovations and market trends. The recent rise of SAMSUNGwhich has even given APPLE a tough time, simply beats every corner of themarket. This report is an analysis to understand where SONY stands compared toSAMSUNG and identify the trends between the two brands. The productcategories which we will be looking at are smart-phones and tablets.
Note: The report is based on social media conversations. The brands chosen for theresearch were not commissioned by any organization. The research was carried out withthe sole intention of showcasing Simplify360 and the power of social media research.
The keyword combinations used were: Sony with (Ericsson, Xperia, Tablets) and Samsung with (Galaxy, Note, Wave, Tablets, SII, SIII)