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CONTENTS
CONTENTS
INTRODUCTION
Pakistan is a land of many splendours. The landscape changes from high mountain ranges i.e. the Himalayas, Karakoram and Hindu Kush, to Potohar and Balochistan plateaus, Sind and Punjab plains, and onwards to the Arabian Sea. On the northeast and northwest, Pakistan has high mountain ranges. There are over 43 giant peaks, each above 7,500 meters high. In total, there are 181 mountain peaks that are higher than 7,000 meters, some of which have not even been named as yet. The highest peak in Pakistan is the Mount K-2 (Goodwin Austin). Out of the world's fourteen highest peaks, thirteen are shared by Pakistan and Nepal. These mountains provide a wide choice to mountaineers and adventurers. Most of the passes through these mountains remain ice-covered almost throughout the year. These include the Babusar Pass and Khunjrab Pass. Some of these passes are more than 5,500 meters above sea level. The Karakoram Highway, which has been constructed on the ancient silk route between China and Pakistan, is the highest trade route in the World. Vast glaciers, large lakes and green valleys abound in the area and several enchanting tourist resorts have sprung up. These valleys include Gilgit, Hunza, Skardu, Chitral, Dir, Kaghan and Swat. The southern slopes of the mountains are covered with thick forests of junipers, pines, deodar, poplar and willows. Some of the glaciers like Siachen (72 km), Hispar (61 km.), Biafo (60 km.), Baltoro (60 km.), Batura (64 km.), Yenguta (35 km.), Chiantar (34 km.) and Trich (29 km.) are the largest snow masses outside the polar region.
mountaineering. The ideal package which can be marketed in the international market would, therefore, be a combination of air safari (to and from Skardu) combined with tourism itineraries covering different periods: short term (7 days), medium term (15 days) or longer durations providing the choice of duration, adventure and destination. The air safari from Islamabad to Skardu and back will continue as it will be very practical for foreigners who may be staying or working in Pakistan and also for the busy executives who cannot be away from their work for more than a couple of days. In addition, the existing PIA Mountain Safari needs to be promoted to domestic tourists more aggressively school and college students, family groups, business executives, etc.
PROPOSED PROJECT
The proposed mountain air safari will provide the tourists with their closest view of nature's grandest sculpted work of art the Nanga Parbat, K-2, Broad Peak, Rakaposhi, Concordia, Trango Towers, and huge glaciers such as Baltoro. Taking off from Islamabad, the plane will fly over the beautiful Swat, Chitral, Kaghan, Naran, Gilgit and Hunza valleys before landing at Skardu. The route will be traversed back on the return flight from Skardu to Islamabad. The air safari from Islamabad to Skardu (as also the return safari) will be of seventy five minutes. For adventure tourists, this mountain safari will be complemented by tourism itineraries of different periods: short term (7 days), medium term (15 days) or longer durations providing the choice of duration, adventure and destination.
FINANCIAL EVALUATION
This is a unique project where the existing assets and strengths of the airlines and tour operators will be used to produce a synergetic effect on the foreign exchange position of the country with the aim of bringing Pakistan in the limelight as a preferred tourist destination. The cost of aircraft (either in shape of depreciation or in shape of lease money) is included in the per hour flying cost. Similarly heavy capital investments are not envisaged by the Tour Operators, however, they will be required to improve their camping, trekking and other tools and transport equipment. The overall capital investment of the Tour Operators has been taken at Rs. 50 million for the purposes of this pre-feasibility. The hotels, restaurants and camping sites are available and they may require new investment. The cash flow of established tour operators depends on advances for tours from their customers. They will, however, need an additional working capital of about Rs. 10 million. On the basis of five year financial projections based on conservative estimates, the project is feasible and will provide an IRR of over 30% for the tour operators.
INTRODUCTION
South Asia pocketed US$ 5.4 billion from 5 million tourists, that is approximately 1% of the global tourism market in terms of revenue and 5% in terms of tourist arrivals. India is the biggest tourist attraction in South Asia currently attracting 44% of the South Asia tourist share followed by Iran which attracts 22% of the visitors. Pakistan is on the third place attracting 10% i.e. 500,000 of the total South Asian market and earning US$ 135 million. Pakistan is an insignificant player on the stage of world tourism. Although it possesses diverse and precious tourism assets that range from the coastal zone along Arabian Sea to the hill stations in the north of country, it has yet to make a mark on the international tourism market.
PROPOSED PROJECT
The following table suggests a portfolio of projects that need to be initiated. The interventions / projects do not relate to a single sector rather these are the facilities that are required by the pilgrims and different categories of investors will be investing in these projects. The investors include public sector, private sector and some of the investments are envisaged to be initiated through the publicprivate partnership. 5
S. N. Description 1 Roads Feroze Wattoowan to Nankana Sahib 48 kms improvement and widening of the road
Total Investment Investment Recovery -- PKR Provincial 57,600,000 Toll tax Rs.10 Government per vehicle Executing Agency Sign board rent Rs.10 per SQ.FT. P.M. Provincial Government 2,400,000 Toll tax Rs.10 per vehicle Sign board rent Rs.10 per SQ.FT. P.M. Provincial Government 5,500,000 Toll tax Rs.10 per vehicle Sign board rent Rs.10 per SQ.FT. P.M.
Farooqabad to Sacha Public Sector Sauda -2 kms improvement and widening of the road
Road from Hassan Public sector Abdal city to the hillock of Baba Wali Qandhari - 2 kms construction of a jeep able road and erection of electric poles for beautification Road access to Gurdwara Chakki Sahib 2 Library At Nankana Sahib At Hassan Abdal Public Sector
Provincial Government Provision of land by ETPB Provision of books and journals Provision of computers District Government
4,500,000
3,190,000 Community shall be mobilized to cooperate for the establishment of a library which may be leased to some professional in private sector
3 Hospital At Nankana Sahib 50 beds 4 Public Park At Nankana Sahib At Hassan Abdal At Eimenabad
Public Sector
Provincial 15,000,000 PSDP Fund Government Land to be provided by ETPB After 3,200,000 construction of park, joy rides 3,200,000 and a play land area may be 3,200,000 leased out to private investors to increase revenue generation 800,000
Public Sector
5 Tree plantation
Public Sector
TMA
S. N. Description 6 Publishing of books on history of Sikhs 7 Mosque at hillock of Baba Wali Shah Qandhari - Hassan Abdal 8 Media campaign
Total Investment Investment Recovery -- PKR 1,200,000 Cost to be covered by advertisement 5,500,000
Public Sector
Public sector
PTV / Pakistani Missions abroad ETPB / PSGPC Ministry of Railways Security Showground Training to local artisans on production, marketing and value addition techniques Development of outlets Agreement to purchase total production Micro credit Supply of raw materials Supply of machinery and equipment on loan recoverable in easy installments. TMA Private Investor / Punjab Small Industries Corporation
9 Renovation of Gurdwara Chakki Sahib 10 Uplifting the railway station - Nankana Sahib 11 Cultural shows / events 12 Handicraft shops
Public Sector
Public Sector
6,200,000
Incentives/ Governance and Executing Support from Management Agency public sector Structure Public - Private The government PTV / Partnership Private shall disseminate the channels documentary film through its resident missions abroad and air it on the TV channels The government Ministry in collaboration of Tourism with private sector shall initiate capacity building programs and information dissemination for informal sector Private Sector Private Investor Private Investor Land to be provided by ETPB on lease Concessionary loans Tax exemption for a certain period Exclusivity rights Private Investor
15 Bus / Transportation Company at Nankana Sahib 16 Restaurants at Nankana Sahib 17 Hotel - Four Star, 60 room at Hassan Abdal
43,600,000
Private Sector
5,530,000 90,000,000
-do-
Private Investor
79,000,000
CONCLUSION
There is a large potential in increasing both revenue as well as employment opportunities by promoting Sikh Pilgrimage to various important Shrines in Pakistan, mostly in Punjab.