2Center or American Progress | A Service Science Perspective on Higher Education
Employmen in advanced economies and hose wih high average household incomeusually have more han 65 percen o heir employmen and gross domesic produc,or GDP—he larges measure o growh in an economy—atribued o he eriary orservices secor, wih some economies being as high as 80 percen. And while he world’spoores counries coninue o rely heavily on employmen in exracive indusries, heservices secor is growing rapidly in developing naions as well.
Because o he rise in ascendance o he services secor, here has been an increasedineres by indusry, governmen, and academia on undersanding he deerminanso produciviy in service indusries as well as service innovaion. During he agricul-ural and indusrial revoluions, economiss ocused a lo o heir research and innova-ion eors on hese secors and services were largely ignored. Tis began o change,however, around 15 o 25 years ago. Arizona Sae Universiy was a he oreron o his change wih he esablishmen in 1985 o an academic cener ocused on servicesresearch (co-auhor Rober Lusch was one o he cener’s ounding aculy members), which laer became known as he Arizona Sae Universiy W.P. Carey School o Business Cener or Services Leadership
.Laer in 1998, Roland Rus, he disinguished Universiy Proessor David BruceSmih chair in markeing a he Universiy o Maryland, launched he
Journal o ServiceResearch,
which oday is undoubedly he leading scholarly journal in he world in ser- vice research. Shorly aer 2000, eors a IBM Corp. acceleraed around undersandingservices and Paul Maglio and Jim Spohrer a he IBM Almaden Research Cener
led upan eor o advance he research and eaching o service, which was idenied as servicescience, managemen, and engineering, or SSME.Following IBM’s lead, in 2007 he Universiy o Caliornia, Berkeley, developed a ormalservice science, managemen, and engineering program around inormaion and servicedesign.
In 2008 a special issue o he
IBM Systems Journal
was released wih 14 ariclesrom hough leaders across various disciplines ha inersec wih service science, manage-men, and engineering. In March 2009, 104 paricipans, represening 68 insiuions rom31 counries, gahered in Helsinki, Finland, or a program ocused on he developmen o SSME. Tis seminal even resuled in he publicaion o “Making Service Mainsream: A Whie Paper Based on he 2009 Service Science Summi.”
oday universiies and counriesaround he world are acceleraing heir eors o undersand service and service sysems. An ineresing developmen arising ou o service science, managemen, and engineer-ing is a broadened and more sophisicaed view o service—one ha moves beyondmerely viewing services as a residual o he exracive and manuacuring indusries.More broadly and absracly, service is being viewed as he process o doing somehingor anoher person (or eniy) ha is benecial. Tink o i as he ac o helping anoher.Services (plural) oen reer o inangible unis o oupu ha a rm produces.