Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
How the Gimquat Found Her Song - Marketing Plan

How the Gimquat Found Her Song - Marketing Plan

Ratings: (0)|Views: 10|Likes:
Published by NikkiWooton

More info:

Published by: NikkiWooton on Aug 10, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/17/2013

pdf

text

original

 
$--$,
r-t,r.ri
,,*
t"""r
r,*
,"1
;
c"'t.'"'x,/-"g*-t
*-**
$Jr=*
*;
*
vr-*,;i";.i.:"ii:ia,iii:Ii:{grit*.:
,l:t^r;. r 'r,r., t-,rt-li._,i ;,:t..,;:'I; I^''
'P
'-*r
'
!.,.!":,"i
i1
"fi,:::*'L*,
1
2008-2009
Family
Concert
Series
Atlanta
SymphonyOrchestra
1280 Peachtree
St.,
Ste.4074
Atlanta,GA 30309Sponsored
by:
Delta,PublixSupermarketandPublixCharities,
and
GeneralElectric
 
CustomerAnalvsis
Average
ageof
a
Family
Concert
Parents
35-54
yearsold
Percentofconcert-goers
that
have completed
college
75To
Average
length
of
residence
in
the
Atlanta
arca
10
years
The
FamilyConcert Series
audience
is made up
of
parents
with children
betweenthe agesof4-12years
old.
BothPrimary(Parents)and
Secondary
(Grandparents) Markets basetheirdecisions
to
purchase
tickets
on
severalfactors:
timeof
event,
value of
event,
convenience
of
event,
type of
event,and
ofcost of event'
The
Marketinq Strateqv
for
FamilvConcerts
DirectMail
.
AugusVseptember
PostcardFamily Concert
Announcement
(Mail0B/01/08)Print
Ads
o
04127109
AJC:
Artsand
Books
.
05/03/09AJC:
Arts and
BooksRadio
Ads
.
WSB-FM
16
spots(:60)Email
.
momslikeme.com
-
"Events
in
Atlanta"
GroupSponsorshipGroup
/
GorporateSales
.
Emailsent
to
lapsedFamily buyers
r
PTA network
offer
i
o
Atantaparenting.com
o
MidtownParentGroup
r
Listed on
Girl
Scouts
of
Americawebsite
r
DekalbSchoolof the
Arts-
Michael
Bell
.
Trintiv
Pres.Church
Offer
.
Central
Pres.Church
Offer
o
Northpoing-Buckhead
ChurchOffer
 
,,,The
MarketinqStrateqv
for
FamilvConcertsContinued
.
Group
/
CorporateSales
,'
.
Email sent
to
lapsed Family buyers
':
.
PTA network
offer
,
.
Atantaparenting.com
,,
.
MidtownParent Group
,:
.
Listed
on
Girl Scouts
of
America
website
I.
.
Dekalb Schoolof the
Arts-
Michael
Bell
.:
,r
.
Trintiv
Pres.Church
Offer
t,
.
Central
Pres. Church
Offer
:l
.
Northpoint-BuckheadChurch
Offer
EpiscopalGhurch
Offer-St.
Lukes,
St.
Barts,
All
Saints, Church
of
Epiphany,Big
BethelAME
,'.
Methodist Church
Offer-Atlanta
FirstUnited,PeachtreeRoad UMC,
St.
Pauls UMC,
Central
UMC, Grace
'
UMC,Northside
UMC,
1Oth
Street
UMC,St.
James
UMC
..
PresbyterianChurch
Offer-Central
Pres. DruidHillsPres.Morningside
,,,
r
CDC$8
Ticket Offer
::
.
PerfectlyPolishedEttiquette
School$8TicketOffer

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->