through the acquiring of other natural food stores chains. These acquired stores may have internalcultures dissimilar to Whole Foods whereby Whole Foods would benefit by a strong mission statement.
Components of the mission statement:
1. Customers (Who are they?)
Their mission statement does not mention their customers however; other documentation fromWhole Foods mentions their customers as the public and to large extent farms, which are local to eachWhole Foods store.
2. Products or Services (What are they?)
Whole Foods products and services are not listed in their mission statement; however, their 10kmentioned their products as fresh produce, fresh fruit, organic products, hormone free milk and cheese,meats from animals raised without hormones, antibiotics and eggs from cage free hens.
3. Markets (Where are they doing business?)
Whole Foods mission statement does not state their markets however, this information can befound in their financial statements. Whole Foods primarily does business in America, Canada and in theUnited Kingdom. Specifically they have markets in Alabama, Arizona, Arkansas, California, Colorado,Connecticut, DC, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland,Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York,North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas,Utah, Virginia, Washington, Wisconsin and overseas in the UK and Canada.
4. Technology (How is it used by the company?)
Technology is not mentioned in Whole Foods mission statement however, they do mentioned avery detailed food inspection process, the tracing of food from farm to store to insure the nature of thefood is known and how the stores are organized, by teams and team leaders.
5. Concern for Survival and Growth (Profits, etc.)
Whole Foods mission statement indirectly mentions survivability and growth when it speaks of high standards of excellence and inherent quality. There survivability is based on providing a wide variety