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Table Of Contents

Decorative Sector Composition
Decorative Sector Features
Automotive Sector:
Powder Coatings:
High Performance Coatings:
Organized sector
Unorganized Sector
Decorative segment
Industrial segment
Price sensitivity factors
Technology collaboration
Technology:
Expansion of Product Profile:
Increased Thrust on Brand Creation And Distribution:
Industry Consolidation:
New Segments Opening Up:
Outlook:
Growth Areas for the Indian Paint Industry:
ASIAN PAINTS
Financial Analysis
Distribution channel
Goodlass Nerolac Paints Ltd
Background
Decorative Paints
Sales breakup
Strengths
Weaknesses
Opportunities
Threats
RESEARCH PROBLEM
RESEARCH OBJECTIVE
RESEARCH DESIGN
Consumer survey
Sampling Plan
Sample size - 100
RECOMMENDATION 2
Dealer awareness level
RECOMMENDATION 3
Tie-ups
RECOMMENDATION 4
RECOMMENDATION 5
RECOMMENDATION 6
RECOMMENDATION 7
RECOMMENDATION 8
RECOMMENDATION 9
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Final Analysis of Paint Industry

Final Analysis of Paint Industry

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Published by Akshay Malankar

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Published by: Akshay Malankar on Aug 12, 2012
Copyright:Attribution Non-commercial

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08/25/2013

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