p01 The Age o the ‘Retail Brand’
No longer just the ocus o the marketing team, brand is beingadopted as an idea that drives business strategy.
p02 Interbrand Design Forum’s Most ValuableU.S. Retail Brands 2009p04 Proles o the Most Valuable U.S. Retail Brands 2009
A snapshot o the top 50 brands and insight into what’sdriving growth.
p13 Canada’s Most Valuable Retail Brands
With a look at how the top 5 brands are growing.
p14 Mexico’s Most Valuable Retail Brands
Insights into the success o the top 5 brands.
p15 Lessons rom the Most Valuable Brands
O the 1.6 million retail companies that populate the U.S.shopping landscape, 50 remarkable brands rise to the top.
p16 What the Leaders do Right
The moment consumers decide to make a purchase, they areconronted by myriad choices and interchangeable products.What do the Most Valuable U.S. Retail Brands do to consistentlyall into their consideration set?
p17 Where are the Department Stores?
Although their brands have high name recognition, departmentstores as a group are perceived as lacking innovation, uniqueexperiences and exclusive merchandise.
p18 The Misnomer o Specialty Apparel
Fashion retail presents great opportunity and great risk—the abil-ity to generate high margins with the uncertainty o the durationo trends. However, the lack o dierentiation among the topbrands suggests that the eld is suering rom risk avoidance.
p19 Narrowcasting or Fatter Margins
The brands that score highest on unique shopping experience,exclusive private labels and dierentiation all into the hardlinespecialty sector. The brand idea that serves a narrower consumerbase with more specic needs will deliver more value.
p20 Scale Alone Does Not Make a Grocery Brand
Traditional grocery earned the weakest customer loyalty scores.Over-reliance on discounts, rewards and promotions underminesany move towards a meaningul proposition and results in lowbrand strength.
p21 Every Brand Tells a Story
Retailers have an advantage in being able to use a physical spaceto tell the brand story to orge closer customer connections. To doit well requires an understanding o your audience.
p22 Location-ree Shopping
Just as our denition o “phone” has come to mean a mobilemultimedia device, so has the notion o “store” evolved to encom-pass non-traditional commerce. The best orchestrate the brandexperience rom start to nish.
p23 The Upside o a Down Economy
Created to address complex problems quickly, intelligentbranding can help retailers seize opportunities in a downturn.
p24 The Curious Case o Walmart
It began as an old-school discount store with goods piled highand sold cheap. It grew to a wonder o operational excellence.Now it acts like a brand.