I
NTERACTIVE
V
OICE
R
ESPONSE
S
TUDY
S
URVEY
R
EPORT
P
REPARED
F
OR
M
ISSOURI
S
COUTAugust 12, 2012
C
HILENSKI
S
TRATEGIES
3723 Hartford StreetSaint Louis, Missouri 63116314-221-2190www.chilenski.com
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2
T
ABLE OF
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OTETS
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ABLE OF
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ONTENTS
...........................................................................................................2I
NTRODUCTION
....................................................................................................................4Motivation for Research.................................................................................................4Organization of Report...................................................................................................4Acknowledgments...........................................................................................................4Disclaimer.......................................................................................................................5About Chilenski Strategies.............................................................................................5S
UMMARY
............................................................................................................................6I
NTERACTIVE
V
OICE
R
ESPONSE
S
URVEY
.............................................................................8Direction of Missouri......................................................................................................8Demographic Breakdown...........................................................................................8Gender.........................................................................................................................9Age..............................................................................................................................9Party..........................................................................................................................10MoScout Tracking Index..........................................................................................10Election for U.S. President............................................................................................11Demographic Breakdown.........................................................................................11Gender.......................................................................................................................12Age............................................................................................................................12Party..........................................................................................................................13Election for U.S. Senate................................................................................................14Demographic Breakdown.........................................................................................14Gender.......................................................................................................................15Age............................................................................................................................15Party..........................................................................................................................16Election for Governor...................................................................................................17Demographic Breakdown.........................................................................................17Gender.......................................................................................................................18Age............................................................................................................................18Party..........................................................................................................................19Election for Lieutenant Governor.................................................................................20Demographic Breakdown.........................................................................................20Gender.......................................................................................................................21Age............................................................................................................................21Party..........................................................................................................................22Election for Attorney General.......................................................................................23Demographic Breakdown.........................................................................................23Gender.......................................................................................................................24Age............................................................................................................................24Party..........................................................................................................................25Election for Secretary of State......................................................................................26Demographic Breakdown.........................................................................................26
CC
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TTRRAATTEEGGIIEESS
MMooSSccoouutt::SSttaatteeoof f MMiissssoouur r ii– – IIVVRRSSttuuddyy((88//88//22001122))
3Gender.......................................................................................................................27Age............................................................................................................................27Party..........................................................................................................................28Election for State Treasurer..........................................................................................29Demographic Breakdown.........................................................................................29Gender.......................................................................................................................30Age............................................................................................................................30Party..........................................................................................................................31M
ETHODOLOGY
.................................................................................................................32Questionnaire Development:........................................................................................32Programming and Pre-Test:..........................................................................................32Data Collection:............................................................................................................32Data Processing:............................................................................................................32Rounding:......................................................................................................................32Sample:.........................................................................................................................32T
OP
L
INE
R
ESULTS
............................................................................................................33
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