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Globalisation

Globalisation

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Published by Aditya Singh

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Published by: Aditya Singh on Aug 13, 2012
Copyright:Attribution Non-commercial

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02/16/2014

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International Marketing
Evolution Of Business- From local to globalstate
Evolution directly linked with progress of human life andcivilisationFrom Barter to Global TradeBusiness witnessed industrial and transport revolution in theprocessFirst objective of Export-Import policy (1992-97):
To establishthe framework for globalisation of India’s foreign trade.
 
 
International Marketing
Stages in Evolution
1. Local Business:Area- Village/TownBusiness conducted at shop/retail levelLocal advertisingFlexibility to carry out business acc to individual tastes/likes2. Regional Business:Area- State or a group of statesEnabled due to transport revolutionBulky/perishable goods transportationRural markets gained importanceMore credit sales than cash transactions
 
 
International Marketing
3. National business:Area- Whole countryBusiness grows in volumeRestricted to large sized companies due to problem of financeEconomies of scaleMass media usedAids to trade fully explored4. International Business:Area- More than a single countryBarrier in time and space removedRevolution in information technology and communication enabled this scaleof businessNo country is self sufficientCountries produce goods where they enjoy comparative advantage wrtresources, skills, cost.Cordial international relations

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