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WORK 3.0THE NEXT GENERATION MODEL FORSMARTER BUSINESS
JULY 2012A MITEL WHITE PAPER
 
COPYRIGHT
Copyright © 2012 Mitel Networks Corporation. This document is unpublished and the ollowing notice is axed to protect Mitel Networks Corporation in the event o inadvertentpublication: All rights reserved. No part o this document may be reproduced in any orm, including photocopying or transmission electronically to any computer, without prior written consento Mitel Networks Corporation.
TRADEMARKS
Product names mentioned in this document may be trademarks or registered trademarks o their respective companies and are hereby acknowledged.
CONTENTS
EXECUTIVE SUMMARY ...................1TECHNOLOGY:SETTING THE AGENDA ....................2PHYSICAL ENVIRONMENT:NEXT GENERATION WORKPLACES 4BUSINESS PRACTICE:A TRULY GLOBAL MARKET .............7CULTURE SHOCK:THE SOCIETAL IMPACTOF CHANGE .....................................8CONCLUSION.................................10
 
MITEL WHITE PAPER | 1
EXECUTIVE SUMMARY
Today’s world o business is increasingly ast-paced, competitive, technology-led and global.Cultural, technological and physical elements are working together to drive a rapid pace o change like neverbeore. From demand or more reedom in the way we work and the Bring Your Own Device (BYOD) trend,to technology innovation and the increasing adoption o new devices, platorms and applications, to thebreaking down o international and regional barriers.
This paper explores the our critical elements that orm today’s working world - technology, physical location, working cultureand business markets. It brings together resh research revealing the demands and requirements o today’s workorce, opinionrom leaders in technology and innovation, alongside insights rom analysts and experts in workplace psychology andmodern architecture.We reveal how the interplay between technology, location, culture and business is transorming where, when and how we work.For workers, it means taking control o their working lives; choosing their devices and technologies, and how, where and whenthey want to work. Traditional commuting patterns will be eradicated and a culture will evolve that supports multi-acetedcareers. Sel-discipline and adjusting to reduced ‘live’ ace-to-ace interaction will be critical and the education system will betasked with preparing new generations o workers to adapt to a ar less restrictive working culture.For businesses, the resulting cost savings and productivity boom, with virtually limitless access to a global pool o talent, willdramatically improve operations and drive business growth. The new landscape will become ertile or start-ups, as traditionaloverheads such as real estate and sta become ‘virtual’ and can be scaled up or down almost instantly.Trusting and managing remote workorces will become central to HR policies, alongside equipping sta with the tools andworkspaces they need to collaborate eectively both remotely and ace-to-ace; and this will be underpinned by a robusttechnological inrastructure.For vendors, the workplace revolution brings a huge new market opportunity, but the ‘one size ts all’ single vendor model willbecome obsolete. Businesses will be populated with interoperable best-in-class technologies. This will drive a undamental shitin vendor models to contribute to an ultimate solution, working alongside other vendors, rather than competing on an all-or-nothing basis. Some o the biggest vendors in the networking and sotware world today will have to adapt in order to succeedin this more dynamic, open model.Generation Work 3.0 is evolving. Read on to discover why we are at the tipping point o a workplace revolution that will signala model or dynamic, adaptive and smarter business that is ocused around the human cloud workorce.
CONTRIBUTORS
Rob Charlton
, Architect and CEO o Space Group: www.spacegroup.co.uk
Gavin Andrews
, Leadership Lecturer at Middlesex University Business School and independent consultant: www.jamesonturnbull.com
Stephen Tanner,
Founder, OcePOD Ltd: www.ocepod.co.uk
Simon Voelker,
Researcher, BendDesk: http://hci.rwth-aachen.de/benddesk
Roger Philby,
Founder, The Chemistry Group: www.thechemistrygroup.com
Belinda Kent-Lemon
, Founder, Occam HR: http://www.occamhr.com
Fabio Rosati
, CEO, Elance: http://www.elance.com
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