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Strategic Management Main Project on Britannia

Strategic Management Main Project on Britannia

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Published by charu

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Published by: charu on Aug 14, 2012
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08/14/2012

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Introduction
Britannia
, one of the premier food product company in India. Britannia started as a small biscuit company in 1892 and has grown to a household name.Britannia started its business in Calcutta (now Kolkata) with an initial investment of Rs. 295.From thereon, Britannia's business flourished acquiring a reputation for quality and value.Britannia Industries Ltd. has a number of awards and accolades in its name like : Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World'. The Economic Times pegged Britannia India's 2nd Most Trusted Brand.
Activities
 
Britannia product line includes biscuits, snacks, packed milk, cheese, butter, buttermilk andyogurt. Britannia owns popular brands like:NutriChoice Sugar Out.NutriChoice Digestive Biscuit.Treat Fruit Rollz.New Britannia Milk Bikis.Britannia Marie Gold Doubles.Britannia 50-50.Britannia Tiger Biscuits.The Wadia Group (parent company of Britannia) along with Groupe Danone of France has turned up to be an International FMCG Major specializing in Fresh Dairy Products,
 
Bottled Water and Biscuits/Cereals. One of the World leaders in the food industry, some of itsachievements are: No # 1 worldwide in Fresh Dairy Products. No # 1 worldwide equally placed in Bottled Water (by volume).No # 2 worldwide in Biscuits and Cereal Products.GROUPE DANONE three core business areas are Fresh Dairy Products, Beverages andBiscuits and Cereal Products strives to improve the lives of people around the world by providing them with better and value added food products. Its dominant position worldwide is based on major international brands and on its rock solid presence in local markets (about 70%of global sales come from brands that are local market leaders.)
P
erformance
 
Britannia has registered a turnover of Rs 21,993 million for the year ended 31stMarch 2006-07. Britannia has posted Net Profit to the tune of Rs 1076 million for the year ended 31
st
March 2006-07.
 
IM
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PERSO
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IN
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ANY
B
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OF
 
D
I
RE
C
TORS
 
Mr.Nusli Neville WadiaChairmanMs. Vinita BaliManaging
D
irector
Mr. Keki Dadiseth Director 
 
Mr. Avijit Deb
 
Director 
 
Mr. A.K.Hirjee
 
Director 
 
Mr. Nimesh N Kampani
 
Director 
 
Mr. S.S.Kelkar 
 
Director 
 
Mr. Pratap Khanna
 
Director 
 
Mr. Jeh N Wadia
 
Director 
 

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