Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia, on May 8, 1886. Coca-
Cola Company is the world‟s leading manufacturer, marketer
and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400beverage brands. It sells beverage concentrates and syrups to bottling and canning operators,distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by JohnStith Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-
colored syrup in a three legged brass kettle in his backyard. He first “distributed” the product bycarrying it in a jug down the street to Jacob‟s Pharmacy and customers bought the drink for five
cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by
accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme
that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a sodafountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it wasonly when a strong bottling system developed that Coca-Cola became the world-famous brand itis today.
Interbrand‟s Global Brand Scorecard for 2003
ranked Coca-Cola the #1 Brand in the World andestimated its brand value at $70.45 billion. Coca-Cola currently offers nearly 400 brands in over200 countries or territories and serves 1.5 billion servings each day. Today, products of the CocaCola Company are consumed at the rate of more than one billion drinks per day.