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Table Of Contents

studyunit1 THENATUREOF CUSTOMERBEHAVIOUR
studyunit2 CREATINGMARKETVALUE FORCUSTOMERS
studyunit3 MARKET CHARACTERISTICS
studyunit6 PERSONAL CHARACTERISTICS
studyunit7 CUSTOMERPERCEPTION ANDLEARNING
studyunit8 CUSTOMERMOTIVATION
studyunit10 PERSONALITYAND SELF-CONCEPT
studyunit11 INDIVIDUALCUSTOMER DECISIONMAKING
studyunit12 FAMILYDECISIONMAKING
studyunit13 ORGANISATIONAL BUYINGBEHAVIOUR
studyunit14 MARKETSEGMENTATION
studyunit16 BUILDINGRELATIONSHIPS WITHCUSTOMERS
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Study Guide

Study Guide

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Published by tsakoc

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Published by: tsakoc on Aug 14, 2012
Copyright:Attribution Non-commercial

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08/14/2012

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