Thesis Snopsis

Details of the student:

Name Batch

- Sourabh Samadhiya - pgp/fw/09-011 Marketing and finance

Specialization Ph no Email-id -

09754383844 Sourabh.samadhiya@gmail.com

Title of thesis: To study the factors affecting selection of a car"

Introduction

An automobile, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods. However, the term automobile is far from precise, because there are many types of vehicles that do similar tasks. There are approximately 600 million passenger cars worldwide (roughly one car per eleven people). Around the world, there were about 806 million cars and light trucks on the road in 2007; they burn over 1 billion (260 billion US gallons) of petrol/gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially in China and India

Industry overview
The Automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2009. In 2009, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and China. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads. Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti, Suzuki and Mahindra & Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers. In February 2009, monthly sales of passenger cars in India exceeded 100,000 units. Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the

automobile industry. However, the growth was relatively slow in the 1950s and 1960s due to nationalization and the license raj which hampered

the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.

OBJECTIVES OF THE PROJECT

The overall aims of the project is to assess the nature of demand for short lead times for new cars, and to provide a reliable understanding of private new car buyers behaviour and attitudes, particularly in relation to the length of time that is taken in the various stages of the new car buying process. It also aimed to quantify a number of important aspects of the buying process, including: Time taken to make and receive an order The length of them buyers think they should wait for a car to be delivered The level of specification compromise that takes place Identify differences in behaviour by various criteria such as brand, age, location etc. The major sources of information used by consumers.

Key factors ;
Price of the car, Reliability of the brand, Family needs, Income level,

Installment payment facility, Safety, After sales service, Car interior, Free servicing etc.

LITERATURE REVIEW

1. Another research was done by Boston Analytics firm and it was published in auto monitor magazine this research unveils that the majority of the household prefer midsized car. This study indicate significant variations in terms of size, color, engine, fuel, look etc, preferences for getting desirable performance among other things

Scope of the study

Our research can be further used for following studies

The data can be used for further studies in car buying behavior in various price segment The factors which are having high impact on the selection of the car can be proved useful for the manufacturer for assessing there weakness. and those features will be added by the manufacturer in there product.

RESEARCH METHODOLOGY

Data sources:

The sources of data include either secondary data or primary data and even some times the combination of both. The present study is more concentration on both primary and secondary data.

Primary data:

Primary data is collected through face-to face interaction with employees of showrooms & customers by meeting them in person.

Secondary data:

The secondary data used for their study are inclusive of the data collected from the internet, catalogues and brochures and magazines.

Data collection
The technique used for the data collection in this project is questionnaire. The questionnaire used for the sample survey is consisted of two major sections. The questionnaire is likereds 5.1 scale type. The first section intended to collect the various demographic factors; the second section intended to collect the various opinions containing questions about the various factors affecting the car purchasing decision.

Sample size

The study is based on primary data collection with a sample size of 100..respondents residing in Indore. We have taken the sample size different gender, age group, & occupation.

Details of External guide

Name K C Sharma Qulaification MBA Designation Corporate manager at Ocean motors Pvt Ltd.(Maruti Suzuki)